Updates over Media, Marketing en Publishing
Due to the professional demographic of LinkedIn, it’s only a matter of time before more businesses leverage the professional opportunities available by searching for products and services through LinkedIn Company Pages. It is in every business owner’s best interest to ensure that his or her company be found prominently in the Company search results when […]
Lees meerWhen it was launched last year, Google+ set out to be part of the burgeoning social networking space already dominated by Facebook and Twitter. While admittedly it has been a slow climb for the newest social network, things appear to be changing with the introduction of brand pages. It’s the search giant’s version of Facebook […]
Lees meerI had a chance to speak at the recent PCMA annual convention on a panel covering the topic of utilizing fresh new digital media ideas for traditional event marketing. Social media can be a powerful way to promote your event beforehand, while in progress, as well as keeping the conversation going afterwards. Here are 6 […]
Lees meerI had a chance to speak at the recent PCMA annual convention on a panel covering the topic of utilizing fresh new digital media ideas for traditional event marketing. Social media can be a powerful way to promote your event beforehand, while in progress, as well as keeping the conversation going afterwards. Here are 6 […]
Lees meerSocial bookmarking is coming back in a big way, thanks to the popularity of Pinterest (pronounced to rhyme with “interest”). Dubbed as a “virtual pinboard,” it lets you organize and share photos of the many products, places, and things you find interesting online. You can also browse other users’ pinboards and re-pin to your own […]
Lees meerI frequently get invited to speak on social media for professional associations, and when I do it often seems as if the clocks in the room have been turned back 10 years since before the advent of social media. Although there are always some savvy users of social media in the room when I present, […]
Lees meerIn the last few months of 2011 through the beginning of 2012, the social business landscape has proven to be as dynamically changing as ever. If your business thought you were all caught up because you were beginning to see engagement on your Facebook Page and were equipped with enterprise-grade social media monitoring software, some […]
Lees meerAccording to Wikipedia, who quote the American Marketing Association, the definition of a brand is a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” A good brand, however, does more than merely differentiate itself from the others: It creates an emotional […]
Lees meerWhile LinkedIn is at present the most popular social media network for professionals with approximately 135 million users, Facebook’s base of 800 million users seems to offer some potential competition for professional networking. There are already several networking-related applications on Facebook, but none seem to be as powerful as BranchOut for helping you expand your […]
Lees meerFor those of you who still don’t “get” StumbleUpon, let me put it to you simply: I have become a new customer on multiple occasions different companies simply because I stumbled into them on SU. So, if you haven’t heard of StumbleUpon, you could be missing out on one of the best and easiest opportunities […]
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