Auteur: Michelle Hill

All too often, social media is assigned to the marketing person or, in the absence of one, anyone who seems even remotely familiar with Facebook or Twitter. What many companies seem to forget (or maybe just ignore) is that ‘the chosen’ person usually already has a to-do list as long as their arm so even […]

Ask any business about their biggest social media challenges and you’ll hear: “Not enough time!” “Creating original content!” “Measuring ROI!” But for others, the biggest challenge can often be convincing other people in the business that they should be investing time and money in social media in the first place. Whether that’s their MD or […]

An all-too-familiar scenario for many companies! There is generally a huge push to get company profiles set up on social media but very quickly everything seems to come to a grinding halt, whether that’s due to lack of time or not quite knowing what to say. The reason many companies find themselves in this situation […]

We’ve all been there, sitting in front of our PCs, racking our brains for something to tweet about, a Facebook status update, something – anything – of interest to share with our Google+ circles. Uninspired and having wasted half an hour asking around the office or researching online for ideas, you’re left with just a […]

So far in this ‘measuring social media objectives’ series, we’ve explored: How to measure brand perception on social media How to measure brand awareness on social media How to measure lead generation on social media This week, let’s take a look at thought-leadership. Most companies, when asked what their social media objectives are, will reply […]

This is my third post in our ‘how to measure your social media objectives’ series, the first two being: How to measure brand perception on social media How to measure brand awareness on social media Today we explore how to measure lead generation, a priority for most businesses. Firstly, let’s revisit the sales funnel and […]

Earlier this week, I blogged about measuring the ROI of social media and one of the points I stressed was that, in order to do this, you firstly need to be able to monitor the metrics of your particular objective. So, given that it’s such a cloudy area for many businesses, I thought I’d run […]

Last week in our ‘social media objectives’ series, we explored how to measure brand perception so this week, given that the two are often mistaken for each other, let’s take a look at how to measure brand awareness. Social media brand awareness refers to how many people you reach through your social media activities – […]