Updates over Media, Marketing en Publishing
If you want to stay ahead of the SEO (search engine optimization) curve and have your content show up high in the search engine rankings, you should be learning how to embed rich snippets in your web pages. Snippets are the brief summaries that appear in search results, and their purpose is to help you […]
Lees meerFacebook’s highly anticipated and anxiously awaited IPO finally occurred. There were a number of interesting revelations in the filing—Facebook’s size, revenues, profits, salaries, bonuses, the private jet used by its executives, the risks and challenges it faces, etc. But what was perhaps most significantly underscored in Facebook’s filing was the tap dance and juggling act […]
Lees meerOn Twitter, when you find a number of people who are good sources of news or who post interesting and valuable information on specific topics, you can group them together in a “list.” This allows you to isolate individual members’ posts from the general mass of tweets, which makes it easier to follow posts on subjects you […]
Lees meerFacebook’s sponsored News Feed ads have gone live. These ads (now called “Featured“) enable you to link an advertisement to what a Facebook member has indicated he or she likes. If you are interested in buying a Facebook sponsored ad for your business, the process is fairly simple. Begin by accessing the Facebook Ads page. […]
Lees meerIn the process of researching and reviewing Twitter unfollower tracking tools, I discovered that being unfollowed arouses a good deal of passion, reflection, and conflict. I’m sure the issue would make a fascinating psychological study. To a sensitive soul, a Twitter unfollow can be a devastating blow. As Jamie Hahn writes, “Getting unfollowed on Twitter hurts. […]
Lees meerEric Schmidt of Google, at the Washington Ideas Forum last October, in a widely reported comment said, “There is what I call the creepy line. The Google policy on a lot of things is to get right up to the creepy line and not cross it.” Has Facebook crossed the creepy line? Commenting on the […]
Lees meerIt is a common and vexing issue for Twitter users: You notice that your follower count has declined, but you can’t tell who has unfollowed you. Twitter itself offers no tool to detect unfollowers. The desire to identify unfollowers is keen enough among Twitterers, however, that a good number of tools have been created that […]
Lees meerI examined the controversial topic of social media ROI in depth in a series of articles in 2009. (See “Social Media’s Elusive ROI”). Two years later, social media ROI is still a nagging and hotly contested issue. Olivier Blanchard has noticed this too, and is extremely frustrated, writing in a recent post: “As annoying and curious as […]
Lees meerNimble, which has been a free social CRM tool, is about to begin charging $15 per month for business users. Said Nimble CEO Jon Ferrara in an e-mail: “It would be wonderful if we could offer Nimble for free for everyone forever; however, I know you can understand that to continue to grow and meet […]
Lees meerFor marketers, bloggers, PR practitioners, and others who want to track the reach and impact of their tweets, there are many tools out there that are freely available online, but only a few that are really useful. Tweetreach is one of the best, a great tool that allows you to enter keywords and presents in a […]
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