Updates over Media, Marketing en Publishing
It’s that time of the year again to embrace your fears, dress up in your favorite costume, and possibly prepare to fight some zombies. To help you celebrate, Pardot has created a guide to help you fend off one of the most troublesome terrors for B2B marketers and sales reps: the difficult, or “Zombie,” lead. […]
Lees meerContent marketing has exploded on the marketing scene this year with companies of all sizes scrambling to implement content in their marketing mix. In our present social era, customers are better informed and more averse to traditional marketing than ever before. When it comes to building relationships with these modern consumers, content marketing has become […]
Lees meerNurturing leads to a sales-ready state can often be one of the most time consuming and tedious parts of the sales process. You need to worry about providing content that is relevant to a lead’s needs at that particular moment. You need to be able to stay in touch without coming on too strong. Most […]
Lees meerI’d venture a guess that a majority of today’s marketers spend at least a portion of their day on Twitter. The microblogging site has become an invaluable tool for engaging with customers, listening in on conversations around your company, and keeping an eye on the marketing industry. However, with over 100,000 new tweets per minute […]
Lees meerIn the past, large CRMs have been tentative about working social media into their product offerings. However, just in the last week, some of the largest players have made drastic moves toward making their CRMs more social. Just over a week ago, Oracle purchased Vitrue, a social relationship management service. Salesforce.com quickly countered by purchasing […]
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