Updates over Media, Marketing en Publishing
There are many great writers who have unsuccessful blogs. Here’s why. They may be great writers, but they are not great bloggers. There’s a big difference. Here are eight ways that blog writing differs from how you might write in school or at work. 1. Headlines matter. A lot. Nobody is going to sit by […]
Lees meerAbout two years ago, I was really down on my blogging. I would work hard on something that I thought was really smart and provocative and it would just fall flat. And then I would put out something dumb like “The 20 Funniest things you can do on Twitter” and it would go viral. It […]
Lees meerI recently read the fascinating book Outliers by Malcolm Gladwell (highly recommended) and he provides some astounding examples of how subtle differences in human communication styles contribute to epic failures. People from different regions have many subtle communication habits that combine to create breakdowns when styles collide. So should we expect this to happen as […]
Lees meerAfter working as a marketing consultant for more than a decade, I know how exhilarating it is when a client really executes well on a strategy. Unfortunately, I too often see deeply-embedded cultural baggage weighing down a company’s full potential to succeed. Here are the common elements that make the difference between a strategy document […]
Lees meerA few weeks ago I professed my love for Instagram and predicted that this easy photo-sharing app would soar. Now, new data from The Social Habit seems to confirm that Instagram is poised for a breakout. Of the Americans surveyed who currently use a social media platform, only 18 percent currently have a profile on […]
Lees meerI had a long discussion this week with an analyst trying to figure out how companies should be budgeting for their social media marketing efforts. It’s always frustrating trying to answer a question like this because of course there is no cookie-cutter answer. A marketing strategy — and the appropriate budget — is going to […]
Lees meerThe more I am immersed in the culture of the social web, the more I am certain that it will not only change the world forever, it will change it for the better. Specifically, there are three areas that energize and inspire me! The democratization of opportunity A few months ago I had the most […]
Lees meerLast week I had the honor of attending a “B2B Marketing Huddle” in London organized by Kerry Bridge, Neville Hobson, and Simon Hughes. The content was fantastic and I wanted to share with you a few highlights from one of the keynotes speakers, Dave Coplin Chief Visioning Officer – Microsoft. Here are a few quotes […]
Lees meerLast week I had the honor of attending a “B2B Marketing Huddle” in London organized by Kerry Bridge, Neville Hobson, and Simon Hughes. The content was fantastic and I wanted to share with you a few highlights from one of the keynotes speakers, Dave Coplin Chief Visioning Officer – Microsoft. Here are a few quotes […]
Lees meerIn the “real world,” a person might have power and influence through their position on an organizational chart or through some elected position. But on the Internet, we HATE rules. We HATE structure. And we sure don’t need any org chart. And yet, people do become influential on the Internet don’t they? I’ve written quite […]
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