Social Media Marketing Strategy: Starts with Who

Let’s start with strategy. Sure it’s a great term, but, what is it?  What does it actually mean?  When asked, most people pause and scratch their head. However, it’s important to understand strategy as something more than just an abstract concept. Successful brands don’t simply speculate about their strategies, they visualize them:  What is Strategy? […]

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The Twitter Hashtag is the New Neon Sign

“The brand lives in connections.” This simple—yet powerful—statement from Noah Brier, co-founder of Percolate, emphasizes the importance of social media.  Yet compelling as it is, we can take this statement one step further: I offer that your brand can also live in hashtags. Twitter offers an amazing tool for networking, generating business leads, sharing valuable […]

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Join the Google+ Revolution Now

By the end of 2012, analysts predict that Google+ will reach 400 million users.  In its first 88 days the social platform’s growth rate outpaced Facebook and every other social network.  Impressive, but, is it worth a small business owner’s time and energy to learn yet another social network?  While Google+ is still just a […]

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