Updates over Media, Marketing en Publishing
Traditional business models, particularly in large organizations, have had as one common characteristic careful limitation of direct contact between those within the organization and those outside of it. Only certain specific individuals (most frequently in roles such as sales, customer service and field consulting) were designated as “customer-facing” personnel. Organizations further limited outside access to […]
Lees meerMarshall McLuhan is probably best known for postulating that “the medium is the message,” but his lesser known “hot” and “cool” media concept may prove even more prescient with the impending engagement economy that will be adopted by marketers and salespersons interested in making social media work in entirely new ways. Early this week my […]
Lees meerI recently read an interesting post by Mike Loukides on (radar.oreilly.com) and the topic was something that I’m sure most people can’t fathom: The end of social. The end of social? You’ve got to be joking! Social is everywhere! But that was exactly his point. The noise factor has increased so dramatically in our social feeds (think […]
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