Updates over Media, Marketing en Publishing
I never used to advocate a universal marketing platform for all professionals seeking to build their personal brand. That has changed, as LinkedIn has become the premier business tool for contemporary professionals wishing to build visibility and engage in reputation management. When LinkedIn was developed in 2003, it was the place professionals went to look […]
Lees meerMore and more, I’m being asked by companies, industry groups and individuals, “When do I respond to and refute negative blog posts?” While I do not promote a steadfast “rule” per se, I believe there are several best practices to adhere to. In this recent video, I highlight many of the suggestions I offer clients. […]
Lees meerAfter considering the goals of your personal branding, you may decide that your target audience and marketing strategy includes social networking. If you’ve decided that LinkedIn would be a great way to build your network, increase exposure for your skills and talents, and create more visibility for your personal brand, congratulations! You will be joining […]
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