A Blog is Like a Silent Warrior

I always like to spend my time sitting around thinking of metaphors. It’s a fun way to pass time, and, hey, I’m a writer, so I figure that any time spent daydreaming relating things is just thought exercise for work, right? Right? Well, work with me. Not only am I a writer, but I’m a […]

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How To Be A Social-(Media)-ite

Social media is important. Particularly for those of us who make our living on the internet, social media is basically the equivalent of a cocktail party. It’s where you put on your pumps, slap on a couple of Crest Whitening strips, pick the sassy party dress, and go out and pretend you know how to […]

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A Blog is Like a Sample Sale

To be honest, I’m not much of a fashionista. I’m a thrift-store junkie and paying more than $20 for a pair of pants is anathema to me. (To put it more succinctly, I’m cheap, and no doubt my esteemed colleague Amie could tell you all about it.) However, just because I’m a second-hand rose doesn’t […]

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SEO Copywriting: Get the Keywords Right

We at Content Equals Money know that effective copywriting is more than just website content. There are several other parts of your website that need to be leveraged for efficient conversion writing. If I may be permitted to take a leaf from my own book, I suggest you check out my post on when copywriting […]

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To Link Or Not To Link

“…that is the question. Whether ‘tis nobler in the mind to suffer the links and anchors of outrageous writers, or…” you get the idea. When it comes to blogging, you want your readers to feel adequately informed as they read. If you cite an outside source, or want to send readers somewhere else on your […]

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A Blog Is Your Own Personal Concierge

Imagine that you’re on your dream vacation. Cancun. The Bahamas. Puerto Rico. Saskatchewan, maybe—it’s your dream vacation! Now imagine that you’ve just arrived in the one place you’ve dreamed of going for so long, you’ve gotten off of your flight and have made it to your hotel. When you walk in the door, you’re greeted […]

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A Blog is Like a Fine Bottle of Wine

Like many writers, I have a strong love for the vino. I’ve traveled the world in my day, and have sampled the local brew at every stop along the way. Kumyz in Kyrgyzstan, sho-chu in Japan, Fenny in India, soju in South Korea, Sakkara in Egypt… and the list (somewhat embarrassingly) goes on. But I […]

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