Updates over Media, Marketing en Publishing
While many email marketers have set up segments for key interest categories, segments for frequency and recency, and even segments by domain and geography, many may be missing out one of the most relevant (the ultimate email marketing buzzword) audiences within an email database–what I would call the “Social Active” segment. First, this is how […]
Lees meerWhether or not you treat your email marketing program as if it were “social”, it doesn’t change the fact that email is the original social media. It may not be a social network, but all of the rules of engagement for social media should be applied to email marketing as well. While I won’t list […]
Lees meerPinterest isn’t only for cupcake decoration and interior design anymore. Nowadays, people are starving for information that they can process quickly, easily and where possible, visually. These people include your organization’s prospective influencers, decision makers, and champions. Here are ten ideas for boards that B2B Marketers can leverage to not only engage customers and prospects, but […]
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