Updates over Media, Marketing en Publishing
As we continue to launch new clients and improve the lead generating performance for existing clients, the subject of keywords is always top-of-mind. For a new client it’s the choice of keywords that reflect their brand promise and resonate with the audience they initially want to reach. For existing clients it’s about improving rank to gain position against […]
Lees meerIs social media frustrating? If you’re like most B2B marketers, you’re doing the north-south nod about now. Whether you bought Facebook shares or are simply investing budget tweeting and posting every day, the lure of potential rewards and access to new markets in social media hasn’t always produced tangible, let alone measurable gains. Why? The primary reason: The […]
Lees meerThe internet and the evolution of big data have forever changed the way marketers do business. To advance your business, you need to stay up to date on current trends and continue to innovate. A powerful and effective way to amplify your marketing mix and generate new business is social network marketing. Establishing a social media […]
Lees meerOnline consumers are constantly asked to follow businesses on Twitter and like them on Facebook. While social media is an important part of the inbound marketing puzzle, simply amassing high numbers of followers and “likes” is not enough. You should approach social media with the same guiding principles you employ for your overall inbound marketing strategy. Who you get to “like” […]
Lees meerOnline consumers are constantly asked to follow businesses on Twitter and like them on Facebook. While social media is an important part of the inbound marketing puzzle, simply amassing high numbers of followers and “likes” is not enough. You should approach social media with the same guiding principles you employ for your overall inbound marketing strategy. Who you get to “like” […]
Lees meerAs marketers, we often speak or write about the advantages of social media in marketing. If you look back over the history of the Innovative Marketer’s blog, we’ve regularly discussed insights and perspectives about the ways social media can help your business, school or non-profit. In many organizations, CMOs and marketing directors have been making similar pitches […]
Lees meerIn order to advance your small business, you need to stay up to date on current trends and continue to innovate. A powerful and effective way to amplify your marketing mix and generate new business is social network marketing. Establishing a social media presence for your business is vitally important. Effective social network marketing necessarily entails creating […]
Lees meerWhen you meet with your SEO guru does he come with a calculator and spreadsheet or a pencil and paper? Odd question, but it matters… in fact, it’s the only question that matters if you want to generate more business, admissions or non-profit leads with your website. Be An SEO Contrarian Traditional thinking in SEO maintains that SEO success requires ranking […]
Lees meerEnsuring that your school is being effectively marketed and reaching your enrollment goals begins by having a great website with varied content. Your overall web presence not only needs to look good; it is vitally important that your website supply valuable and up-to-date information to potential students and their families. Are you looking for another […]
Lees meerAs I was thinking about an inbound marketing topic to follow my blog last week on the need for powerful positioning statements, it occurred to me that I’d never written on the mechanics of writing a great blog. A blog is one of the best tools for regularly adding relevant, keyword-rich content to your website, helping it […]
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