Auteur: Keith Paul

ROI eludes many folks in the social media space. Not because social marketeers aren’t able to, it’s just damn difficult to assign cause and effect to a very organic and often nebulous activity. That being said, there is something happening that can be measured, but it’s time we think differently about which “measuring cup” we […]

Last week, I had the great honor of being part of the Grand Re-Opening of EMC’s Silicon Valley Executive Briefing Center in Santa Clara. Part of a renewed perspective in how @EMCcorp creates conversations with our customers, this new EBC has a modern and welcoming look-and-feel. Moving away from traditional board room layouts, EMC has […]

Watch this video. Laugh. It’s pretty damn funny. Not only does it skewer the social networking craze, but it also lampoons *this guy’s* profession (social business strategy). It’s easy to recite the old gem, “Figures lie and liars figure” when watching this video. It’s easy to doubt any stat you’ve ever seen. If you don’t […]

It’s time for another round-up of interesting players in the social business space. Let’s focus on the varied and interesting listening-related startups out there, each taking a unique spin on how to leverage social media engagements. If your über-cool tool isn’t mentioned here, then by all means, give yourself a shout in comments below! Here […]

Folks in the social analysis space have for years talked about the wide and varied number of Social Media Management Services (SMMS) or social listening platforms or social engagement platforms. Industry analyst Jeremiah Owyang has long predicted a unified social software stack. But what does it mean? Enterprises far along the “social journey” (here defined […]

Twitter. And for many reasons, this example should help you understand how social media, content marketing, and good engagement fit together. This is a good reminder for anyone who takes social listening seriously. How do you turn seemingly incongruous statements into interesting commentary and engagement? Simple. You listen. I’m going out on a “sturdy” limb […]

“Influence” is a hot topic in social media circles. We’re constantly looking to understand who is influential to which conversations and how we can leverage those influencers’ voices with those conversations we’re most interested. Like much of social media today, measuring influence is a tough nut to crack. Leveraging influencer networks will be of utmost […]

Interesting meme hitting the interwebs and the office cubicles these days: applying persona research to social media. I guess social is truly becoming business these days, with folks applying such techniques to our efforts. It’s cool. Seriously cool. And it justifies my existence as Chief Listener 😉 In past lives I’ve enjoyed the focus of […]