Auteur: Keith Griffis

Google has recently launched the beta version of their Google Offers service. This service comes on the coat tales of Groupon, LivingSocial.com, BuyWithMe.com and many other successful daily deal sites vying for attention in a price-sensitive economy. These site all work off the same principle, sign up for their service and you can receive daily […]

Social media sites like Facebook, Twitter, and YouTube are simple to start, but without a plan can easily become a time-sink and money pit for most businesses. How do you avoid this costly mistake? Easy! Create a Social Strategy Plan! Keep the plan simple by answering these few questions? 1. What is our main goal […]

Many people I work with are confused if their business is right for social media. When faced with the option of markeing via facebook, twitter, youtube, or any other “social” site, the first objection for most people is usually “Social Media doesn’t apply to my business.” In response to that I created three quick questions […]

Social media has a growing influence on Search Engine Optimization. As Google, Bing, and others see your content retweeted, on Google+, liked, on Digg, etc it adds credibility and tells the search engine that your content is valuable and unique. It is essentially a social vote for your content. But many clients ask me, is […]

As you can tell from the photo above, Coldstone Creamery cares what their customers think. That means that they are interested in either undersranding customer experiences for brand recognition or more likely they want to find ways to improve the brand or product offering. The issue is that they are missing a big opportunity in […]