Updates over Media, Marketing en Publishing
Great products? Check Happy customers? Check Excellent word of mouth about your company online? Meh Earlier this week at the Shop.org Summit in Denver, Andy Sernovitz – author of Word of Mouth Marketing: How Smart Companies Get People Talking, CEO of Socialmedia.org, and Shop.org Summit speaker – gave us his 3 tips for retailers to […]
Lees meerPinterest looks like a retailer’s dream. It’s a site full of eye candy with hordes of happy people sharing things that they like, and more often than not, would like to own. Images are pinned, liked, shared and ideally…clicked, taking the would be consumer to a product pagewhere they can buy the item. Although that’s […]
Lees meerIn the age of (over)sharing, it’s hard to keep employees from chatting with their online social circles about where they work. Even if you block those websites from corporate devices, there’s no way to keep them off of their own devices – a BYOD (Bring Your Own Device) trend. Still, those 140-character rants or the […]
Lees meerIn the past few years, we’ve seen increased consumer demand for interactive technologies that enable consumers to engage directly with the companies they conduct business with and other customers. In response, companies like Intuit, with its Turbo Tax product, have created real-time online communities that enhance the user experience, making it more personal and effective. […]
Lees meerFive Ways Your Community’s Anonymous Members Deliver Value When building online communities, many think of the endgame as engagement. Or more importantly, engagement with the one percent of hyperactive participants that create the majority of the content. But in many communities, especially in the B2B space, there’s always going to be a group of nascent […]
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