Updates over Media, Marketing en Publishing
SEO shouldn’t be mysterious or intimidating. These SEO expert blogs provide terrific — and easy — access points to both detailed and big picture advice. For too many marketers, SEO is something that other people do — it’s either outsourced or perhaps relegated to an in-house specialist. That’s unfortunate because SEO should really inform your […]
Lees meerCan blog analytics truly identify audience engagement? What metrics really signify a piece of engaging content? Is it the most viewed, the most shared, or is it content that successfully compels a reader to take the next step down the sales funnel from awareness to conversion? That’s the question I’ve been grappling with in my […]
Lees meerMeasuring Blog Engagement If you’re putting in the time and dedication it takes to publish a corporate blog you’re undoubtedly interested in monitoring the results of your efforts. In short, you want to know whether or not your content is “working”. But how do you determine which blog metrics provide the best answer? Unfortunately, as […]
Lees meerBy now, it’s common practice for many B2B companies to have a corporate blog as a part of their content marketing strategy. It’s a great way to draw traffic to your site and connect with your audience in a meaningful way, but only as long as you can a) make the primary focus of your […]
Lees meerSometimes you eat the blog and sometimes, well, the blog eats you. Let’s say you’re a product manager for a expansion-stage company. It’s hard work and long hours, but you’re working on a great product and the company’s growing. Only now, as part of that growth effort, the company is establishing a content marketing strategy, […]
Lees meerIs SEO dead? Is SMO the heir apparent? Does any of it really matter in the the long march towards discoverability? Admittedly, I’m late to the SEO wake, which has apparently been a highly-attended on-again, off-again affair for years now. The latest shovel of dirt tossed on top of SEO’s coffin came courtesy of The […]
Lees meerLast week I kicked off a discussion on editing and maintaining a corporate blog by offering a few tips on what to consider before picking up the red pen. To recap, the goal should always be to help employees publish the best blog posts possible, but while that certainly means cleaning up posts in terms […]
Lees meerEvery blog could use a good editor, and your corporate blog is no exception. Follow these tips to make the most of its value. So you’ve decided to launch a content marketing strategy. Congrats! That’s great news, and smart thinking on your part – for several reasons. You’ve done some careful research, planning, and coordination, […]
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