Updates over Media, Marketing en Publishing
Last week I was fortunate enough to attend the Farnborough International Airshow as a guest of Raytheon’s #meetRay tweetup. As a bit of an aviation geek, I enjoyed the day tremendously – there’s a lot to be said for gaining VIP access (and shelter from the rain) – but what I found really impressive was […]
Lees meerI am a big fan of Formula 1 – I love the drama, the competition, the nerdy technology – it’s quite a bit like social media! As Formula 1 travels the globe, there are plenty of opportunities for social media channels to show fans some of what goes on behind the scenes. Of course, it […]
Lees meerFacebook has been very much in the spotlight, with a great amount of press attention on the run-up to last week’s IPO and the company’s recent stock performance. One big headline was the announcement that General Motors was pulling its $10million Facebook ads account. This has clearly rocked confidence in the effectiveness of advertising on […]
Lees meerHere at FreshNetworks we are big advocates of the concept that engagement makes for a better metric than the number of ‘likes’, and this infographic by Our Social Times provides a thought-provoking reminder to brands as to the reasons people declare themselves a fan. (Click the image to see it full-size). Customer loyalty is the top consumer […]
Lees meerA recent report has ranked the digital performance of 52 global hotel brands. The latest L2 Hotels Digital IQ Index rated brands according to the performance of their sites and use of digital marketing, mobile and social media. The top 20 brands: 1. Four Seasons =10. St. Regis 2. Hilton Worldwide 12. Renaissance 3. Marriott […]
Lees meerNew Chinese social media sites have long been inspired by popular sites and trends from the West, such as Facebook’s distant cousin Renren and Twitter’s brother Sina Weibo. It is no surprise then that they have embraced Pinterest with both arms. Rather than just creating direct clones of the site, they have been inspired by […]
Lees meerSocial media use in the financial service industry is a tricky area given the issues around compliance with regulations and risk. This is why I was interested to read that Wedbush Securities, a privately held financial services and investment firm based in USA, has announced that they will give the “green light” for firm-wide adoption […]
Lees meerHere at FreshNetworks we’ve been keeping a close eye on the significance of Google+ for brands. We were very excited about the arrival of Google+, and predicted, a back in July last year, that it would impact social search: …”Potentially, in the future, this could mean that the more popular pages from within your Circles […]
Lees meerEarlier this year I wrote about how Chiltern Railways were using twitter for customer service. Aside from their responsive Twitter account, I was also impressed by the company’s use of foursquare to reward the “mayor” of Marylebone station with the privilege of switching on the Christmas lights – an innovative way to recognise a loyal customer. […]
Lees meerA survey by McKinsey has examined the use of digital tools and technologies across the marketing departments of 792 companies from a range of industries, titles, company sizes and countries. The report includes some very interesting findings in relation to social media. Generally, while marketing executives are aware about the importance and future of digital […]
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