Updates over Media, Marketing en Publishing
A few years back I wrote a post detailing my thoughts on how to write effective PPC ads. Like a lot of my posts it is a pretty long one so thought that it would be good to abbreviate in the form of an infographic. The problem is that I cannot design and although I […]
Lees meerA few years back I wrote a post detailing my thoughts on how to write effective PPC ads. Like a lot of my posts it is a pretty long one so thought that it would be good to abbreviate in the form of an infographic. The problem is that I cannot design and although I […]
Lees meerWordPress released a nice little function this week which allows you to embed tweets with a blog post. This can increase social sharing of your content, particularly if you have a loyal following of users. Instead of relying on users finding your tweets within their busy Twitter feeds you can present your most important messages […]
Lees meerLink building has been an important element of SEO ever since Google introduced PageRank to their algorithm many years ago. For SEO newcomers; PageRank is a theory and patented technology introduced by Larry Page, the founder of Google which basically attributes value to a document (page) on the web based on the quality and number […]
Lees meerThere have been many within the digital marketing industry who have been commenting of late that SEO is dead; Here are a few examples: http://www.sitepoint.com/seo-is-dead/ http://learntoduck.com/search-marketing/seo-is-dead/ Although I agree with the authors that SEO is indeed changing; stating that it is dead is just naive – and no, I cannot claim to hold an objective […]
Lees meerThis week Google announced their biggest change since 2007 and considering they make around 500 changes to their algorithm each year, some which have had massive impact on their search results, this change is potentially a game changer. Google have always held the dream of being able to understand peoples intentions through their searches and […]
Lees meerAs of yesterday Google has announced that in mid May it will be making changes to the way it handles exact and phrase match keywords. Here is what Google says on the matter: “When people search for your products or services, they probably misspell a word every so often. In mid-May, we’re making improvements to […]
Lees meerI have found over the past few months that managing my link building from a spreadsheet, and often multiple spreadsheets has been getting a bit ridiculous as well as a touch unproductive. This led me to get more active on the hunt for useful tools to help me speed up the productivity of my link […]
Lees meerIf you have a business or are just setting up your own business then the key concern that you probably have is finding customers, and then when you find your potential customers then how do you interest them in your business? The options for marketing a business are currently exploding so it can be quite […]
Lees meerI am going to try and refrain from entering into too much of a rant here but there have been a number of things that I have encountered in the past week that have all snowballed into this post. The fact is that there are too many dodgy geezers in the search engine marketing game […]
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