Where’s the Social Media Beef?

I’m hungry. A burger sounded good. Any West Coast suggestions? While you ponder, check out this week’s social media infographic from Bundlepost Social Media. Yes, I know there’s many Wendy’s advertisement connotations but it’s also an interesting way to look at the substance of strategy and execution in online marketing. Okay enough brainstorming time, where […]

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WaveMetrix Releases Quarterly Social Media Report

WaveMetrix recently released the sixth edition of their quarterly report, covering social media trends. Keyword this quarter? Creativity! Brands profiled include HP, Axe, and Converse and the creative ways they’ve ellicited positive responses from fans using social media. Standout tactics include Hewlett-Packards use of Twitter hashtags, then printing the 2012 consumer wishes on balloons; Pairs […]

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The Year of Social Influence

It’s been a landmark year for technology and the World Wide Web. 2011 marked the beginning of influence measuring trends. From ProScore to Klout to Kred and Peer Index, there has been no shortage of algorithms judging our every online move. This has been a positive introduction for HR departments particularly in the marketing and […]

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