Auteur: Jenn Lisak

Infographic: Why Having Less Form Fields Drives Conversions

Content Marketing, conversion, conversion optimization, form fields, forms, formstack, Marketing Infographics, number of fields, technology

Our fantastic technology sponsor, Formstack, has done a lot of research on generating more conversions using forms. We worked together on compiling the best research that proves that less form fields drives conversions. In fact, we found that the optimal conversion rates occurs when the number of fields a user has to fill out is two or three. The infographic also provides some tips on how to improve your form design to drive conversions. Are your forms optimized across all … Continue reading →

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Infographic: Why Having Less Form Fields Drives Conversions

Content Marketing, Marketing Infographics, technology

Our fantastic technology sponsor, Formstack, has done a lot of research on generating more conversions using forms. We worked together on compiling the best research that proves that less form fields drives conversions. In fact, we found that the optimal conversion rates occurs when the number of fields a user has to fill out is two or three. The infographic also provides some tips on how to improve your form design to drive conversions. Are your forms optimized across all … Continue reading →

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Infographic: The Ecosystem of Lifecycle Marketing

Marketing Automation, Marketing Infographics

Paying attention to lifecycle marketing is crucial in today’s marketplace, which is why I was thrilled to work with my client, Right On Interactive, in designing and creating an infographic about this very topic. The infographic covers everything from lead generation to marketing automation to conversion, as well as addressing the challenges and future in this space. Since marketing automation is less than 10 years old, we are still learning about the industry and how it can be used to … Continue reading →

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Join the Formstack Team on MTB Radio

Content Marketing, Marketing Technology Radio, social media marketing, technology

We are excited to announce that we will be having our technology sponsor, Formstack, on the Marketing Tech Blog Radio Show this Friday, September 28, at 3 p.m. EST. On the show, we will be talking about how small businesses can use SaaS-based organizations along with powerful integrations to manage their entire marketing cycle – from lead generation to acquisition to customer retention. Formstack is a fantastic platform for making online forms. Two members of the Formstack team will be joining … Continue reading →

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Join the Formstack Team on MTB Radio

Content Marketing, Marketing Technology Radio, social media marketing, technology

We are excited to announce that we will be having our technology sponsor, Formstack, on the Marketing Tech Blog Radio Show this Friday, September 28, at 3 p.m. EST. On the show, we will be talking about how small businesses can use SaaS-based organizations along with powerful integrations to manage their entire marketing cycle – from lead generation to acquisition to customer retention. Formstack is a fantastic platform for making online forms. Two members of the Formstack team will be joining … Continue reading →

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Mark Ingwer on MTB Radio

Business, customers, Empathetic Marketing, Mark Ingwer, Marketing Technology Radio

We are happy to announce that we will be having Mark Ingwer, author of the new book, “Empathetic Marketing: How to Satisfy the 6 Core Needs of Your Customers,” on the Marketing Tech Blog Radio Show on Friday, September 21, at 3 p.m. EST. On the show, we will be talking about the problems with marketing today, the need for an empathetic approach, and understanding and addressing the 6 core emotional needs that drive consumer behavior. Dr. Mark Ingwer is … Continue reading →

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Jay Baer of Convince & Convert on MTB Radio

Content Marketing, Convince and Convert, jay baer, Marketing Technology Radio, Social Media, social media marketing

We are happy to announce that we will be having Jay Baer of Convince & Convert on the Marketing Tech Blog Radio Show on Friday, September 14, at 3 p.m. EST. On the show, we will be talked about why smart companies focus on helping, not selling, the importance of decentralization in social media and content marketing, and the 4 types of social media and content marketing metrics. Jay Baer is the President of social media and content accelerator Convince … Continue reading →

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Tom Foremski of Silicon Valley Watcher on MTB Radio

Marketing Technology Radio, Media, Media Valley, Silicon Valley, Silicon Valley Watcher, technology, Tom Foremski

We are happy to announce that we will be having Tom Foremski of Silicon Valley Watcher on the Marketing Tech Blog Radio Show today, September 7, at 3 p.m. EST. On the show, we will be talking with Tom about how every company is a media company, how Silicon Valley is a media Valley, and about “brand” journalism. Tom Foremski, is the founder and editor of the popular and top-ranked news site, Silicon Valley Watcher, reporting on the business and … Continue reading →

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Crystal Grave of Snappening on MTB Radio

communication, Content Marketing, Crystal Grave, event planning, Hospitality Industry, Marketing Technology Radio, Snappening, ZMOT

We are excited to announce that we will be having Crystal Grave of Snappening on the Marketing Tech Blog Radio Show this Friday, August 31, at 3 p.m. EST. On the show, we will be talking about ZMOT (Zero Moment of Truth) and its role in the hospitality industry and how event planning and the hospitality industry has drastically changed in the age of Internet Marketing. Crystal Grave, President & CEO of Snappening, is a seasoned marketing and sales professional … Continue reading →


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