Updates over Media, Marketing en Publishing
Having an online presence these days is absolutely essential for any business. Just commissioning a website is not enough. You need to discover and implement methods of getting targeted users to know about and interact with the website in order to generate a return on investment. A perfect online marketing plan may suddenly grind to […]
Lees meerWhen was the last time you went out to the theatre, or the cinema or indoor sky diving? Did you go there and then go straight home? Probably not, the chances are you probably stayed local and got a bite to eat or a drink. If you were super organised perhaps you searched Google before […]
Lees meerOn a recent blog post Deadly Mistakes Made When Conducting SEO keyword research, there was a comment mentioning the differences in keyword match types. This is a valid point and is something that many people fall foul of, so it only seemed right, fair and honourable to discuss in greater depth what Google Match Types […]
Lees meerOn a recent blog post Deadly Mistakes Made When Conducting SEO keyword research, there was a comment mentioning the differences in keyword match types. This is a valid point and is something that many people fall foul of, so it only seemed right, fair and honourable to discuss in greater depth what Google Match Types […]
Lees meer15 Reasons Why Social Media Should Be Part of Your Online Marketing Strategy. Whether you love or loathe Social Media in your personal life, it should be something you make an effort to get to grips with for your business. Don’t believe me? Take a look at these 15 facts. 1. In order to save […]
Lees meerAs a business owner you can be inundated with activities that eat into your time and there are certainly many tasks that take priority over social media: winning new business, satisfying customer needs, fulfilling orders, working with suppliers and doing the books to name but a few. With all of these activities demanding your attention, […]
Lees meerLet’s consider for one moment what it would be like if nobody could find your business. You have built an impressive store front, you have invested heavily in stock and nobody is walking through your door. Let’s take it one step further, what if your phone is not even ringing? It’s likely that it wouldn’t […]
Lees meerOff page optimisation is the process of doing things away from your site to encourage other sites to link back to you and the search engines to increase your standings. If you create a great website, that is useable and filled with useful, relevant and fresh content, you will naturally find that other sites point […]
Lees meerOne of the first things you need to do when building a website that attracts targeted traffic is to conduct SEO keyword research to find the keywords and phrases that people are searching for, have commercial intent and are not overly competitive. Although that may sound quite easy, it is not and time and time […]
Lees meerGoogle’s mission is to provide searchers the most relevant search experience. That means that each and every site on the internet is judged and ranked in order of its relevance to a particular search term. Google does this by considering all of the information available about the website, taking into account the information you tell […]
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