Social Media Engagement: Not Just For B2C Anymore

If 2011 was the year that business-to-consumer companies embraced social media for customer engagement, I hope that in 2012, business-to-business vendors will follow the B2C’s lead. Unfortunately, many B2B companies are at risk of being left behind, as social media is still not on their radar. At a recent meeting with several global manufacturers, we […]

Lees meer