What It Takes To Become A Digital Destination

In the travel industry, when we refer to the traveler’s decision-making decision process, we traditionally refer to three phases: Before, During and After. Before a trip takes place, one will refer to different offline and online tools, such as destination web sites, online travel agencies (OTAs), user-generated content sites and various social networks in order […]

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The Impact of Social Media on Travel [INFOGRAPHIC]

There’s no denying how online marketing and social media have transformed how we travel and how the travel industry has adapted (or is trying to) in order to respond to and exceed customer expectations. The folks at Fun Sherpa crafted this nifty infographic that captures well the depth of this phenomenon. Infographic by- Funsherpa.com Experience […]

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How Local Destinations Use Social Media in Quebec [STUDY]

The province of Quebec is a particular travel spot in North America. The main language spoken here is French and there is a clear European heritage in its culture, gastronomy and overall joie de vivre. Yet, as a part of Canada, the lifestyle and customer behaviors here are truly North American. Quebec’s tourism landscape is […]

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