Updates over Media, Marketing en Publishing
Transaction and Endorsement: The keys to ROI in DITE As mentioned in our first post on DITE, marketers need a new framework to better engage with and leverage fans on social media. In 2011, 80% of marketers failed to achieve quantifiable ROI from their social media efforts, which isn’t surprising considering the latest Napkin Labs […]
Lees meerSocial media participation: The need for a new fan engagement framework Brands today understand that they must participate in social media channels both to leverage those communities and to avoid a negative backlash from consumers who expect their favorite brands to have an active social presence. McKinsey Global Institute predicts that social media could potentially […]
Lees meerAn agency, a brand manager, and a software vendor walk into a bar… Sorry, there’s no punch line yet – any suggestions? On Tuesday night, I had the opportunity to speak at Future M on how small startups can work with big brands. Before my session – thanks to those of you who came – […]
Lees meerThe proliferation of social media It’s no secret that if you’re reading this post, your life, as well as the lives of those around you, has likely been heavily influenced by social media; according to Pew Research, 65% of online adults now use social media for personal and professional use. People use social networks for […]
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