Social Media’s Missing Ingredient

You are ready for social media. You have staff, tools and resources. You have a clear strategy, well-defined goals and an execution plan. You have executive support. But how long will it last? How long will you have the resources and support you need? Your social media program needs time. The old-fashioned time that is measured on a calendar, not […]

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Too Much Crappy Social Media Content!

We all know people that overshare. They are the people that discuss their sex lives, their drinking problems or their last conversation with their probation officer for all to hear. (These are all conversations I have overheard recently on public transit). Of course, most businesses and professionals don’t share information like this in social media, […]

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