Auteur: Douglas Karr

Why Isn’t Your Sales Rep on Social?

lead generation, leads, Sales Enablement, Social Media, social media marketing, Social Networking

At a recent conference, we found one of our clients skillfully networking and working the room. They were doing a fantastic job and garnering some good leads despite a luke warm attendee list at the conference. When Marty spoke with them, he noticed that they didn’t have any social information for him to connect with the sales people online. After returning, he wrote the business to let them know and they were honest and said their sales team wasn’t really that social. You have to be kidding me. While LinkedIn … Continue reading →

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Infographic: State of Social Media Marketing

Awareness, business objectives, Marketing Infographics, measurement, methodologies, social integration, social marketing investment, Social Media, social media integration, social media marketing, social media potential, social platforms, state of social marketing

Awareness has published The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis and an associated infographic (below). The report dives into the numbers to detail items with important business value, including: Misalignment Between Business Objectives, Measurement Methodologies and Social Marketing Investment Tighter Integration between Social and Rest of Marketing and Business Overall Social Marketers Are Starting to Measure What Matters Marketers Are Yet to Tap into the True Potential of Social Social Marketing Budgets and Resources Insufficient to Drive Value Top Social Platforms: The Big 3: Facebook, … Continue reading →

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Foursquare Launches Check-In Report Emails

check.in, email, email marketing, Foursquare, social media marketing

Our stats are a bit thin, but I was happy to see this comprehensive location report come from Foursquare a few minutes ago! The report provides a weekly snapshot on who has checked in, what the reach is, whether they shared the check-in, and top customers. Of course, there’s also a call-to-action to run some campaigns on the site, too… so Foursquare is looking to increase their revenue. Kudos to the Foursquare team, though, on producing a report that’s both valuable to their clients and that can grow their own … Continue reading →

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Infographic: Social Media Drives Revenue

eventbrite, Marketing Infographics, Social commerce, Social Media, social media marketing, social media revenue

Eventbrite has put together this infographic from the social commerce report, providing insight into social commerce and the value of a fan or follower. One note – all figures are represented in US dollars. As social networks continue to gain traction at incredible speeds, many corporations and small businesses are investing heavily in building communities online, and grasping for ways to measure the impact of this investment. In 2010, Eventbrite was the first company to offer data in terms of the cold, hard cash benefits of “sharing.” That initial social … Continue reading →

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Infographic: Social Media Drives Revenue

eventbrite, Marketing Infographics, Social commerce, Social Media, social media marketing, social media revenue

Eventbrite has put together this infographic from the social commerce report, providing insight into social commerce and the value of a fan or follower. One note – all figures are represented in US dollars. As social networks continue to gain traction at incredible speeds, many corporations and small businesses are investing heavily in building communities online, and grasping for ways to measure the impact of this investment. In 2010, Eventbrite was the first company to offer data in terms of … Continue reading →

Marketing Technology Blog Readers: Get a $300 Discount to JUMP!

$300 Discount for Marketing Technology Blog Readers

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Video: Adobe’s Marketing BS Detector

analytics, bs detector, marketing bs, marketing dialogue, marketing is bs, marketing lingo, marketing verbiage, Marketing Videos, marketing words, Search Marketing, social media marketing

Absolutely love this video and campaign, Marketing is BS, from Adobe promoting the Adobe Marketing Cloud. I’ve written my own posts in the past about marketing speak… and it still drives me absolutely nuts.
Adobe Marketing Cloud gives you …

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Google Ramping Up Authorship in Webmasters

authorship, google plus, google+ profile, Search Marketing, Search results, social media marketing, webmasters, webmasters tools

We keep an eye out on our clients’ webmasters accounts. It’s no coincidence, in my opinion, that our clients rank well as we’re able to significantly identify and reduce the errors that pop up in Webmasters. Google continues to advance its algorithms beyond the tried and true games that many SEO companies played in the past. Authorship is playing a growing role in this. By utilizing social queues on popularity, Google is advancing their pagerank algorithm and significantly improving the quality of results by not just measuring link popularity, but … Continue reading →

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Infographic: The Growing Dominance of Mobile Search

alchemyviral, infographic, Marketing Infographics, Mobile and Tablet Marketing, mobile infographic, mobile optimisation, mobile optimization, mobile search, mobile search stats, mobile seo, Search Marketing, seo

Having a mobile website really isn’t an option and shouldn’t be an upsell by web developers these days. We’ve been working on mobile versions of all of our sites and client sites for months now and it’s paying off. On average, we’re seeing that greater than 10% of our clients’ visitors arrive by mobile device. On the Marketing Technology Blog, which is optimized for mobile devices, we see over 20% of our traffic coming from a mobile or tablet device! The mobile Web is a fast-growing online arena. Home to … Continue reading →

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Do You See What Google Fetches?

fetch as googlebot, Googlebot, Search Marketing, spider

We’ve had two issues this month where our customers’ sites were working perfectly for the visitor but Google Webmasters was reporting errors. In one case, the client was attempting to write some of the content utilizing Javascript. In the other case, we identified that the hosting another client was using was redirecting visitors correctly… but not the Googlebot. As a result, Webmasters was continuing to generate 404 errors instead of following the redirect that we’d implemented. Googlebot is Google’s web crawling bot (sometimes also called a “spider”). Crawling is the … Continue reading →

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Infographic: Like Us! A Survey of Users on Brand Engagement

Engagement, facebook engagement, Facebook like, like brands, like button, Marketing Infographics, Social Media, social media and brands, social media marketing

Why do people like brands on Facebook? Lab42 surveyed 1000 social media users to discover how liking a brand influences the consumer experience. The results are quite interesting and, in my opinion, point to a huge gap in the expectations of consumers on your brand’s Facebook interactions and how brands are actually using Facebook. The majority of brands that I see on Facebook simply use it as a publishing tool… but this infographic may have you rethink that strategy! Lately we’ve heard a lot of debate about the value of … Continue reading →

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