Updates over Media, Marketing en Publishing
Remember Marketing 101 (or maybe, like me, it was in Journalism 101) where the professor stressed the 5W’s? (Who, What, Where, When, Why) I do, and after nearly 40 years in marketing and public relations, it remains the most important lesson I ever learned. For most of us, figuring out four of the five is […]
Lees meerAnybody who uses Facebook for business knows that the site is constantly changing the way users create, manage, and update pages – whether they wanted their page to change or not. And juggling all those changes can be anything but easy if managing one or more company Facebook pages is just one of the many […]
Lees meerFirst, the disclaimer. I’m not a lawyer. I figure that I’ve paid for a pretty good legal education, however, having worked with many of the best attorneys in this arena and written far more than my fair share of articles on this subject.One of the attorneys who falls into the category of “one of the […]
Lees meerFirst, the disclaimer. I’m not a lawyer. I figure that I’ve paid for a pretty good legal education, however, having worked with many of the best attorneys in this arena and written far more than my fair share of articles on this subject.One of the attorneys who falls into the category of “one of the […]
Lees meerYou’ve seen the reports. You’ve seen the blog posts about best practices and timing your tweets. You’ve tried it. So did I. If you’re like me, you may have seen some incremental lift in performance, the results were nowhere near what you could have achieved. At least that’s how it seems to me. Don’t get […]
Lees meerI had lunch today with Ryan Beckland, Co-founder of Motivation Science, one of the amazing start-up companies from the 2012 class at Tech Wildcatters, the award-winning technology innovation incubator in my hometown of Dallas, Texas. He wanted me to meet one of the candidates he is considering for the all-important marketing management slot in his […]
Lees meerNearly every marketer uses Twitter – and the vast majority of us also use hashtags – the letters that follow the pound or number sign (#) in a tweet. But here are five things you might not know about hashtags that could help you boost your Twitter results dramatically. For example, did you know that […]
Lees meerHow does your 2012 social media spending compare to spending levels at similar companies? Is your B2B social media strategy based on hard data, or guesswork? It’s often hard to know how to budget effectively, but two new reports may help marketers with their B2B social media strategy for the remainder of 2012 and beyond. Forrester […]
Lees meerWe all know about using keywords to help Google find our websites and blogs, right? Well, it seems that the agency charged with protecting us from terrorists uses keywords, too. They use them to help them identify potential terrorist threats. It’s possible that using the words on the government’s “watch list” in your social media marketing campaigns […]
Lees meerFacebook founder Mark Zuckerberg. It’s been about a month since Facebook implemented the new Timeline layout for business pages. When Facebook founder Mark Zuckerberg’s new page design was first announced, the reaction was less than positive. Like it or not, there are some features in the new layout that can make a big difference in […]
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