Auteur: Chris Perry

This week’s digital edition of Advertising Age features an important article for brand managers and PR pros. The title: “Why It’s Time Your Brand Invested in a Creative Newsroom” It’s written by Ian Schafer, a smart guy whose work and per…

This Friday, a multi-network, commercial-free roadblock returns to television spanning ABC, CBS, NBC, FOX, HBO, and many more. The programming confronts the mother of all maladies: Cancer.

In recent weeks the social technology market has seen a wave of consolidation, evident in moves by established software giants: Microsoft bought Yammer; Salesforce grabbed Buddy Media; Oracle added Vitrue and, just days ago, Involver to its stable.

What do the Hunger Games and the Queen of England have in common? Maybe more than you might think.

What do the Hunger Games and the Queen of England have in common? Maybe more than you might think.

For being an understated marketing practice PR was a topic of serious conversation in the South of France last week.

Did you hear about the viral video that spawned an Emmy-winning TV show, blockbuster movie, best-selling book, mega-merchandise line and chart-topping music?

Protectors of the present, beware. Mary Meeker has a message for you: Your days are numbered.

Oracle announced yesterday that they’re buying social conversation platform Vitrue, according to TechCrunch to the tune of $300 million.  Following Salesforce’s acquisition of Radian6 and Adobe’s purchase of Context Optional parent Efficient Front…

This week Forrester Research released Q1 survey results of 99 CMOs and marketing VPs voicing concern on social media’s impact on brand-building. 92 percent of respondents agree that social media has fundamentally changed how consumers engage with brand…