I want my H(ashtag)TV

Now, along with the cast members from upcoming programs walking across the screen and important news bulletins across the bottom, hashtags are beginning to gain screen time. Shows are using hashtags to encourage participation and audience engagement and to keep the conversation going long past the credits role. Reality television has made the hashtag the […]

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Are You a Believer?

The beginning of July marks the 65th anniversary of the “incident” at Roswell. To this day, when it comes to the Roswell incident, the world can be divided into ‘believers”, “non believers” and “undecided”. I’d like to say that I’m a believer. Although I watch enough science fiction to qualify as someone who should be […]

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To Meme Or Not To Meme?

At this point we all know the rule of thumb about a business having a presence in social media, A brand needs to show personality. I absolutely agree with that, but I’ve been thinking: Where do you draw a line between giving a business a personality and just being too silly*? The question came up […]

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