Auteur: Brendan Schneider

My short answer – maybe. YouTube is the second most poplar search engine behind Google, which actually bought YouTube a few years ago. As a result, the potential for YouTube to help with your search engine optimization efforts is immense. I also believe that videos highlighting your school can help with retention and as well […]

Every time I speak about using social media for schools I’m always asked about guidelines or best practices for posting student pictures online. It’s a very important question and one that can be answered in a number of different ways depending upon your school community – here’s how we deal with student privacy at Sewickley […]

I remember the incredibly blue sky, probably the most beautiful blue sky I have ever seen. I remember the scarce, wispy white clouds dotting the horizon. I remember the clean, crisp, cool air fill my lungs. I remember the exact spot were I was standing when I heard that a plane flew into the first […]

In today’s world, technology is ever changing – this is also true in education. The prominence of social media in everyday life has also had an impact in the classroom. There are a number of different ways that social media is being used by teachers across the country. Embrace Community One major way that social […]

When I first began using social media I quickly realized that being an active participant was going to take time. With a full-time job, a growing young family, and other pressures on my time, I knew that I was going to have to be uber-organized in order to be successful with my blog, Twitter, Facebook, […]

The halls are empty, the classrooms are bare, and the faculty are now enjoying their well-earned rest. The “good-old days” when admission offices were finished in June and then spent the lazy days of summer enjoying their favorite cocktail on a porch have been replaced with hard work in the summer looking for those last […]

Social media is about many things: engagement, story-telling, and relationships to name a few. Recently I was reminded of the “real” purpose of social media – connection. This past weekend I had the opportunity to celebrate a family event by getting together with family and friends – some of which I hadn’t seen in quite […]

I recently determined that there are 7 different roads I can take when I drive to my school. I select the roads I’m going to take depending on my desired outcome: shortest route when I’m running late, scenic route when I have time and need to unwind a little bit, route with the most curvy […]

With social media gaining popularity, every one almost instantaneously jumped in to make the maximum out of it. Very soon, the challenge of measuring the return on investment (ROI) through social media came up for which very few had the answers. Although social media marketing is one of the most inexpensive methods used, it does […]