Four Notable Twitter Moments of the 2012 Presidential Campaign

It’s been appropriately dubbed the 2012 Social Media Election for good reason. With the undeniable power of social networking sites such as Twitter and Facebook, both President Barack Obama and challenger Mitt Romney have utilized each platform to generate millions of mentions and endorsements. Facebook and Twitter have also brought each candidate’s achievements and blunders […]

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Four Notable Twitter Moments of the 2012 Presidential Campaign

It’s been appropriately dubbed the 2012 Social Media Election for good reason. With the undeniable power of social networking sites such as Twitter and Facebook, both President Barack Obama and challenger Mitt Romney have utilized each platform to generate millions of mentions and endorsements. Facebook and Twitter have also brought each candidate’s achievements and blunders […]

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LinkedIn’s Recent Makeover Further Enhances Use for Businesses

It is no secret that the majority of businesses are seeking ways to market their brand via Facebook and Twitter, with each site becoming an integral aspect of their marketing strategy, whether it’s to attract future leads or to build relationships and target an audience. Due to their irrefutable success and constant growth, both Facebook […]

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LinkedIn’s Recent Makeover Further Enhances Use for Businesses

It is no secret that the majority of businesses are seeking ways to market their brand via Facebook and Twitter, with each site becoming an integral aspect of their marketing strategy, whether it’s to attract future leads or to build relationships and target an audience. Due to their irrefutable success and constant growth, both Facebook […]

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Dead or Alive: Is SEO vs. PPC Really a Debate?

OK, so you’ve seen this before—many, many times before—and you certainly can expect to see it again. It’s the age-old debate of whether or not businesses should invest the majority of their online marketing budget toward search engine optimization, pay per click or both. Small businesses understand the fundamental challenges that go hand in hand […]

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Dead or Alive: Is SEO vs. PPC Really a Debate?

OK, so you’ve seen this before—many, many times before—and you certainly can expect to see it again. It’s the age-old debate of whether or not businesses should invest the majority of their online marketing budget toward search engine optimization, pay per click or both. Small businesses understand the fundamental challenges that go hand in hand […]

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Four Brands Taking the Plunge Into Video Sharing

The complexity of social media continues to be somewhat of a thorn in the sides of a number of brands. In a blink of an eye, back when Twitter was gaining more and more traction and Facebook had already asserted itself as a social-media juggernaut, Instagram exploded in popularity and relevance — as did Pinterest, […]

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Foursquare Makes Huge Strides as Local Search Engine, Now Available to All

For the past several months, I’ve struggled to cope with an embattled relationship with the location-based social app Foursquare. I’ve resisted the urge to flood my Facebook and Twitter timeline with useless check-ins to the gym or the office. Initially, becoming the mayor of my favorite restaurant and earning badges for frequent check-ins was enjoyable […]

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Foursquare Makes Huge Strides as Local Search Engine, Now Available to All

For the past several months, I’ve struggled to cope with an embattled relationship with the location-based social app Foursquare. I’ve resisted the urge to flood my Facebook and Twitter timeline with useless check-ins to the gym or the office. Initially, becoming the mayor of my favorite restaurant and earning badges for frequent check-ins was enjoyable […]

Continue reading »

Target’s Shoppable Short Film is on the Mark

Surely, Target has always taken pride in its innovative marketing campaigns. From quirky television spots to social media interactions, the retail giant rolls out something new and creative for each and every season. This fall is no exception. A couple of weeks ago, Target released this 30-second free fall appropriately entitled, “Falling for Fall,” in […]

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