Updates over Media, Marketing en Publishing
Martini Media released an infographic that explores how luxury auto brands are driving digital adoption. Martini is a leading digital media and content platform for engaging affluent online users. The study, led by well-known researcher Michele Madansky, uncovered these highlights: This year, 94% more auto brands are utilizing digital video than last year Luxury auto marketers devote […]
Lees meerListen Up Kids! AVG Technologies released the findings of its latest research, “Digital Baggage,” the sixth stage of its “Digital Diaries” series. The survey found that a sizeable chunk of young adults aged 18-25 years old are using social networks to broadcast personal and work-related information that could potentially threaten their young careers. While most of […]
Lees meerA funny thing about virality is it’s hard to anticipate. As journalists, we’re spot on if we can merely capture a trend and spread it further when it’s happening. As social media marketers, we’re even more powerful when we can recognize the potential for one and ignite it, or at least, in Amazon’s case, let […]
Lees meerI had the pleasure of being at the Social Media Strategies Summit last week in San Francisco. The guys at GSMI do conferences well–they balance theory with case studies and practical training. One such training session entitled “Facebook Advertising Best Practices,” was led by the co-founder of local start up with a whole lot of […]
Lees meerWhen it comes to goals and achievement, we humans work in a particular way. We set a goal for ourselves, and when we reach it, dopamine is released and we experience feelings of happiness. Given this, would it be possible to collect happiness data from millions of mobile users? Mobile rewards company Kiip thinks so. Their […]
Lees meerA company well known for delivering an easy-to-use, self-service social marketing platform enabling marketers to create campaigns on Facebook and Twitter in minutes, now promises to deliver social data just as quickly. Social marketing software company, OfferPop announced its new Integrated Social Marketing (ISM) platform that, for the first time, allows marketers to unlock real-time, actionable […]
Lees meerSucceeding as a student takes time, patience and most of all; dedication. For me, as for many others, studying was a pretty exhausting and dry process. While I loved the course I was studying (economics) and many of the topics were interesting and inspiring, at the end of the day, I would come away from […]
Lees meer“Women love social media.” That’s how it was explained to me by a female friend and marketing manager. “It gives a whole new meaning to the term ‘social butterfly,’” she continued. She’s right, of course; we’ve seen lots of studies on this, and they just keep coming. The UK’s Telegraph just reported on a new […]
Lees meerCPP, “The People Development People,” and publishers of the Myers-Briggs® personality assessment, recently released an infographic based on their own original research about personality types and social media. The Myers-Briggs (MBTI®) personal inventory has helped millions of people around the world better understand themselves and how they interact with others.The program makes the theory of psychological types […]
Lees meerOne of the things to expect to takeaway from a solid social media conference is the knowledge of what works in market practice. A good assemblance of industry talent almost always includes a sharing of what successful strategies brands, agencies and marketers do in social channels. With a speaker line up that included names from […]
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