The Not so Big and Not so Bad Penguin Update

Last Tuesday Google implemented the Penguin update. This has been swirling around the SEO industry in the past week. Mostly, the complaints are coming from black or grey hat website owners. Shocker – Google penalizing those that are trying to manipulate the search engines. Matt Cutts made a comment at SXSW this year that had […]

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Why BuildMyRank Got Hosed!

Last week, Google brought down BuildMyRank. Frankly…this was a bit of a shock to me. There are plenty of more spamtastic linkbuilding alternatives. In fact, BuildMyRank was all about quality – but obviously not enough. Check out this post by Pot Pie Girl which goes into her spiel about how anything we do to affect […]

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The Actual Importance of the SEO Writer

If you’re in business, then you likely understand that you need to spend money to make money. However, unless you’re running a charity, you’ll want to make sure that the money that you’re spending in order to attract consumers and create conversions is money well spent. Most people understand the importance of hiring talented graphic […]

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That Isn’t An SEO Writer!

Currently, I would define myself as an SEO writer. The trouble with this job is that there seem to be plenty of people across the Internet who also want to claim this term for themselves. To be honest, I find a lot of this downright offensive. There are many people who are trying to take […]

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Commenting as a Writing Conversion Strategy

Blog comments are crazy popular with traffic builders. If you are brand new to blog commenting, check out this post from SEOmoz about Blog Commenting as a Marketing Strategy. I also did a post recently about Commenting as a Content System Let’s get the ball rolling with why writing conversion is more important than traffic. […]

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Common Pitfalls to Social Media Campaigns

CMOs are drastically shifting their marketing budgets from traditional advertising to social media and content marketing—and with good reason. Social media based conversions are not the elusive unicorn people have made them out to be, it’s just a matter of knowing how to make it happen. The modern consumer reacts best to content on their […]

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7 Quick Social Media Writing Tips

It’s 2012 and social media writing shouldn’t be a burden anymore. Whether you are knee deep in a full-scale social media campaign or just getting launched, here are seven super quick tips about how to write for social media: 1 – Have a block party. The most active and engaged twitter followers have thousands of […]

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7 Quick Social Media Writing Tips

It’s 2012 and social media writing shouldn’t be a burden anymore. Whether you are knee deep in a full-scale social media campaign or just getting launched, here are seven super quick tips about how to write for social media: 1 – Have a block party. The most active and engaged twitter followers have thousands of […]

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