Updates over Media, Marketing en Publishing
This is a story about a 70-year-old woman who wants nothing to do with social media but is doing it anyway, inspired by an article I read on ReadWriteWeb last week, “Why boomers won’t release their grip on technology.” Please let me first point out that I know she is not of the Boomer generation. […]
Lees meerIt is commonplace to see businesses participating on social media, but many are failing to achieve the delicate balance between self-promotion and providing value. Worse, businesses are misunderstanding what promotion on social media entails. They’re shouting at their audiences while failing to provide any reason for them to listen. Imagine walking into a cocktail party […]
Lees meerIt is commonplace to see businesses participating on social media, but many are failing to achieve the delicate balance between self-promotion and providing value. Worse, businesses are misunderstanding what promotion on social media entails. They’re shouting at their audiences while failing to provide any reason for them to listen. Imagine walking into a cocktail party […]
Lees meerThe International Olympic Committee is launching a host of programs with the goal of making the 2012 London Games the “most social and tech-savvy Olympics ever,” but restrictive social media guidelines reveal the organization’s inability to move beyond its old and broken command-and-control communications model. In its Social Media, Blogging and Internet Guidelines the IOC states that it “actively […]
Lees meerAs a content marketer, I read a lot of blogs. I subscribe to 201 blogs and have another two dozen or so outlets saved as links, which I monitor daily. I monitor streams on Twitter, LinkedIn, and Facebook and plough through Google news for hours every morning. I’m also a recent Prismatic user. This is how I […]
Lees meerDemonstrating a marketing program’s success is key to maintaining a happy client. Do good work and prove how it contributed to the client’s goals – seems like a simple enough equation. But managing client expectations throughout a social media marketing program can be tricky. This is because these programs typically require a huge amount of […]
Lees meerI’m a huge advocate of social media and how it helps bridge new relationships and strengthen existing ones, but I think it’s bad practice to rely on it as a sole means of communicating with others. I’m a community manager today, but my background is in journalism. One of the first lessons I learned from […]
Lees meerHumans have used images to tell stories for millennia, beginning with the rock art, tree carvings, and even tattoos of our ancient ancestors. Since the birth of the practice, marketers have used images as a powerful communications method for company branding and to influence the purchasing decisions of other businesses as well as mass populations of people. […]
Lees meerOutsourcing community management is a cost-effective way for companies to run successful social media programs even if they don’t have the internal social media resources to support such activities on their own. Sometimes a company’s marketing department is in the midst of developing internal resources and engages with a third-party community manager to provide strategic […]
Lees meerBlogs are widely known for their SEO-driving potential because they are comprised of content, which is what search engines use to locate and index results. With Google’s Panda update, content has taken centre stage and businesses that post quality material frequently have the best chances of being noticed when their audiences search for relevant terms. In […]
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