How I Got 1,000 Organic Twitter Followers in One Day (and 5 Ways You Can, too)

Who doesn’t want to gain 1,000 Twitter followers in a single day? And I’m not talking about something cheap like paying for followers or finding a bunch of accounts with auto re-follow enabled. Those kinds of followers add nothing of value; what you want, and what you need, is an influx of organic Twitter fans who are […]

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Facebook Mobile Sponsored Stories Raise CTR by 1200%

Facebook Mobile Sponsored Stories boast a whopping 1200% increase over the previous CTR for Facebook ads, and earn 11.2 times as much money per impression compared to Facebook’s desktop ads. In the wake of the IPO tsunami and the GM’s cancelled $10M ad budget, Facebook has managed to pull off a groundbreaking success with its Sponsored Stories […]

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Google’s Over-Optimization Penalty, How to Avoid It, and How to Fix It

It’s been just over a month since Google’s Matt Cutts announced the impending rollout of an SEO “over-optimization” penalty at South by Southwest (SXSW) panel hosted by Search Engine Land’s Editor-in-Chief, Danny Sullivan. At the panel, titled “Dear Google & Bing: Help me Rank Better,” Cutts broke tradition with his pre-announcement and said, “The idea […]

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Google+ Unveils Minimalist, Streamlined Design Changes

No sooner had the dust settled and the ink dried on Facebook’s $1 billion acquisition of Instragram than Google unveiled its own social network game changer. Google+ claims 170 million users, including those who share via Gmail, YouTube, Search, and other places on the Google network, discounting the idea that Google+ needs to be a […]

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Google Releases March Updates to Database, Algorithm

It’s the beginning of the month, which means that if you’re an SEO, it’s time for your regularly scheduled paradigm shift. That’s right – as per usual, Google has released the sum total of changes made to the algorithm in the previous month. Google’s official Inside Search blog unveiled the 50 tweaks, nudges, and adjustments […]

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Google Changes Referrer Data Again, Co-Mingles Search and Referral Traffic

Last week, Google posted an update on the company’s referrer service to the Webmaster Central Blog. While announcements like this may pass under the radar of a media more engrossed in frenzied topics like Google’s recent backlash over its new privacy policy, if your business employs any degree of SEO to leverage organic traffic and conversions […]

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Facebook Leaks Documents Revealing New Premium Ad Format

Leaked documents about Facebook’s new Premium Ads, which are set to be released February 29, surfaced on tech news site GigoOm yesterday afternoon, and the company is boasting some fairly ambitious claims about the reach and impact of the new advertisement package. Peter Corbett, CEO of iStrategyLabs, posted the documents in the format in which […]

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3 Business-Generating Social Media Metrics You’ve Been Ignoring

Two weeks ago, Searchcore pointed out the least useful and most misleading social media metrics for business owners. We identified the mischaracterizations of Klout scores, the number of a Facebook page’s fans (or “likes”), and the total number of followers, fans, or friends. This week, we’re going to analyze what you should be doing, and tracking, with your […]

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Social Media ROI and the Metrics That Don’t Matter

Social media marketing has taken the business world by storm, but according to a study last year, 68% of companies cannot or do not know how to measure social media ROI (return on investment). This is how social media management ends up getting banished to the intern’s task sheet. If you’re engaging in social media marketing […]

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