Auteur: Adam Leiter

Is Facebook Holding Your Brand For Ransom? Tall Tales Of Pay Requirements To View Posts

b2c marketers, B2C Marketing, EdgeRank, facebook, Social Media, social media marketing, social networks

Do you have one of those Facebook friends that constantly posts rumors about celebrity deaths, UFO sightings, changes to Facebook policies, and other gossip? For some people, the lure of a rumor becomes too great to ignore, especially when it comes to changes that affect their business’ social media presence. Social media is a brand’s […]

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Your Brand Is Missing The Mark On Social Monitoring For Negative Feedback

B2B Marketers, B2B Marketing, b2c marketers, B2C Marketing, feedback, reputation management, Social Media, social media monitoring

As brands recognize the importance of instituting social monitoring for negative feedback, they should keep in mind that focusing only on the negative will bring limited returns. Instead, embrace the opportunity to take information and apply it to broader strategy.  When I say social monitoring, you say negative feedback! Social monitoring! Negative feedback! Social monitoring! […]

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Celebrities Are Killing Your Twitter Marketing Campaign

brand, celebrity, Engagement, Lady Gaga, leann rimes, marketing, Social Media, sxsw, Twitter

Because of their massive audiences and follower fanbases, celebrities on social media, Twitter in particular, have become a prime target for brands and even individuals looking for help in spreading messages. But is the effort that marketing brand managers put into this backfiring? You could be killing your own Twitter marketing campaign by focusing on […]

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Twitter Verification Implications for Brand Marketers

B2B Marketers, B2B Marketing, b2c marketers, B2C Marketing, Social Media, social media marketing, social networks, Strategy, Twitter, verification, verified

With recent news that Twitter’s verification process has become linked to monthly advertising, there has been conversation and debate about blurry lines in the sand. What does this change mean for your brand or company on Twitter? Is verification critical to your Twitter strategy? Twitter verified accounts are used to denote the authenticity of certain […]

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As Facebook Edges Closer to 1 Billion – Is Your Brand Engaged?

B2B Marketers, B2B Marketing, b2c marketers, B2C Marketing, facebook, Mashable, Social Media, social media marketing, social networks, Twitter

The magic number for Facebook is very close…most likely before the end of 2012 there will be over 1 billion active monthly users on the social network, but is your brand engaging with them in a beneficial way? Months ago, we brought up the discussion around the disconnect between brands and consumers when it comes […]

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Triple Bottom Line Thinking For Social Media

B2B Marketers, B2B Marketing, b2c marketers, B2C Marketing, facebook, Google, Social Media, social media marketing, social networks, tbl, techipedia, triple bottom line, Twitter

We all know that social media is about more than just putting out messages and shouting with a bullhorn. While the copyright may still legally belong to the business, today it’s the audience that truly owns the brand. Social media gives them the power to take content in new directions, thus causing us to react […]

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Tom Sawyer Goes Social – Hootsuite’s Crowdsourcing Insights

B2B Marketing, B2C, crowd sourcing, crowdsourcing, Hootsuite, Marketing Best Practices, Social Media, social media marketing, sxsw, SXSWi

A lot of companies talk about user-generated content and crowdsourcing from advocates, but it’s first critical to think about what motivates people to work on a brand’s behalf… It’s now been a few weeks since SXSW 2012 and my mind has had time to digest the heapings of information just as my stomach has finally […]

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Everything All The Time – Is Your Brand Spread Too Thin On Social Media?

B2B Marketers, B2B Marketing, b2c marketers, B2C Marketing, facebook, pinterest, Social Media, social media marketing, social networks, Twitter, yelp, youtube

Do you feel the the need for your brand to be present on every social platform available? Even for large companies, it takes the right evaluation and methodology to decide where to focus resources, especially when they are limited. Multiple touchpoints for interaction are important, but not at the cost of spending time and resources on […]

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Content Before Klout – Why Social Influence Is More Than A Score

brand marketing, digital, facebook, Google, Klout, kpi, measurement, online marketing, product manager, Social Media, social media marketing, social networks, Twitter

Today let’s start things off with a self-affirmation a-la Stuart Smalley. You are not a number. Like a beautiful, intricate, and fragile snowflake you are as unique online as you are in the real world, and that’s ok… so step back from your Klout Score and take a look at the ways, rather than the […]

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