It is no secret that the majority of businesses are seeking ways to market their brand via Facebook and Twitter, with each site becoming an integral aspect of their marketing strategy, whether it’s to attract future leads or to build relationships and target an audience.
Due to their irrefutable success and constant growth, both Facebook and Twitter have undergone a slew of updates and redesigns. From Timeline to cover photos, these changes are certainly for the better, both in terms of business and individual use.
Meanwhile LinkedIn, the social networking site for professionals, has quietly unveiled a comprehensive facelift over the course of the past few months. The new-and-improved LinkedIn homepage, individual profile pages and, more importantly, company pages provide plenty of incentive to log on and connect.
Image courtesy of Simply Zesty
But do small businesses ignore LinkedIn and instead opt for and focus the majority of their social media efforts on Facebook and Twitter? Recent statistics suggest that LinkedIn is barely on their radar. Here’s why that may change.
