We are happy to announce that we will be having Mark Ingwer, author of the new book, “Empathetic Marketing: How to Satisfy the 6 Core Needs of Your Customers,” on the Marketing Tech Blog Radio Show on Friday, September 21, at 3 p.m. EST. On the show, we will be talking about the problems with marketing today, the need for an empathetic approach, and understanding and addressing the 6 core emotional needs that drive consumer behavior.
Dr. Mark Ingwer is a business psychologist, market researcher and the founder and managing partner of Insight Consulting Group, an international market research and brand strategy firm based in Chicago. He is the author of the new book, “Empathetic Marketing”: How to Satisfy the 6 Core Needs of your Customers”, which provides a revolutionary framework to help companies decode and address consumers’ core emotional needs to optimize their marketing and business success.
Mark has dedicated himself to studying and practicing in both psychology and business, disciplines which provide the basis for a vantage point that contrasts with other business writers and leaders who focus on a single niche or area of expertise. Ingwer holds a Ph.D. in Psychology from New York University and a certificate in marketing from the Wharton School at University of Pennsylvania. He is also a former adjunct professor at Northwestern Kellogg School of Management. As a business psychologist and market researcher, he has had the opportunity to work with thousands of consumer and business professionals over the years. He is a frequent speaker and media source, and has been featured in BusinessWeek, New York Times, Crain’s, Brandweek, Chicago Tribune, Chicago Sun-Times, Admap, Bloomberg Markets, Product Management Today, Marketing News and Advertising Age.
Tune in to the live show or come join us in the DK New Media office for a great conversation on empathetic marketing!
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