In a recent report conducted by GroupM carried out with Nielsen, Evaluating the Search Marketing Landscape it was found that only 6% of clicks were from paid search while a massive 94% were from searches in the organic listings. This in itself highlights the importance of SEO services for business.
The research was based on 28 million people in the UK, making a total of 1.4bn searches a month. Yes, that was 1.4bn searches a month for the month of June 2011, which equates to 50 searches for each person.
Women tended to click on paid search adds slightly more than men taking 53% of the clicks while the most popular age group for people clicking on Pay per click adds were people over the age of 55.
Branded searches, such as Sony TV, resulted in 80% click through on the first result while non branded searches such as 42” TV resulted in only 35% of click through on the first result and in fact had a greater amount of people clicking through results further down the page. This can be explained by the fact that people using a non branded search term could still be in the information gathering stage of searches as opposed to knowing what they want and going straight for it.
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With 94% of search traffic coming from organic listings, as a business owner you need to ask yourself what are you doing to position yourself at the top of the organic search results for branded and non branded search terms? Yes, branded is a bit of a vanity exercise but if a searcher types in your brand and finds a competing business. Will they forget about you and click on the competition?
On average, 28 million people in the UK are searching the internet for answers to questions, solutions to problems or to buy something, 50 times a month! As a business owner you need to ask yourself the following questions; do you have a seo strategy? what are you doing to get your business or your services in front of those 28 million people, and more importantly turn those searches into revenue for your business.
