There is just so much to do when it comes to marketing! You can come up with a load of effective strategies to help you tackle your target market, generate leads, and improve sales figures. Some of the most used approaches nowadays are B2B telemarketing and social media. However, these two marketing avenues may not exactly be the same… but does that mean that you can’t pair them up to get results? Let’s now explore the possibility of combining social media with B2B telemarketing to help in generating both sales and good B2B leads.
We can’t exactly say that B2B telemarketing and social media are like oil and water; it’s not that they won’t ever mix. It’s just that people prefer to tackle both of these things on separate fields. So here’s a look into a possible way of how you can combine both of these marketing approaches.
Connect through social media – We shouldn’t neglect our relationships with our current clients and potential customers. Even if a prospect hasn’t bought anything from you yet, that doesn’t mean that you should treat them less than you do the people who are paying you money. That being said, you would be wise to start connecting with your audience and being more than just a company figure. Show them what your company culture is; show them what you’re all about and what you are dedicated to doing. The more you connect, the more you establish your credibility as a company and build valuable connections as well as gain more business contacts.
Set-up the field for warm calls – Now that you’ve connected with your audience via means of social media, it’s time to put the next part of your “ingenious scheme” into action: calling interested prospects. Usually, B2B telemarketing involves cold calling. But since you’ve established a lot of connections, and probably some good business relationships with your B2B leads through social media, you can start making warm calls instead of cold ones. That’s right, you ain’t pulling cold meat out of the freezer anymore, you’re going to be grilling some already tenderized and seasoned beef. Cooking references aside, set up the playing field with social media and start calling your interested leads.
Seal the deal; connect more – Once you’ve established contact through both social media and through a business call, you can begin the lead nurturing process. Keep in contact with your B2B leads through both social media and telemarketing and continue to nurture them until they become sales-ready, just like a fruit that’s ripe for the picking. You can even use exchange email messages to stay in touch, but a nice phone call and a few minutes of chatting with your prospects on their preferred social network can also get the job done.
Combining social media and B2B telemarketing isn’t all about getting a sale. It’s all about understanding your prospects as individuals and giving them a glimpse of who they could possibly be working with, and thus is why establishing good business relationships with your leads is needed. Social media allows you to do that, and the addition of B2B telemarketing into the whole equation helps you seal the deal.
