These big-name brands have leapt on Facebook’s business opportunities and have developed some inspiring Facebook promotion campaigns. As much as we might not like to admit it, any small business online marketing firm can learn a lot from these big-business Facebook campaigns.
Use Facebook to introduce a new product: Ford Explorer’s 2010 Rollout
Ford’s 2010 “Reveal” of its new Explorer model relied heavily on Facebook marketing, introducing fans to the car with videos, live chats, and other features.
Photo: Ford
Ford used Facebook to make its rollout a universal event, engaging fans from all over the world and uniting those fans around one event. Introducing a new product on Facebook is a great way to involve users in your business and get them excited about upcoming offerings.
Put your product in the hands of its users: Papa John’s
Back in 2010, Papa John’s Pizza asked its Facebook users to submit recipes for a new pizza and letting other users vote on the pizzas using the “like” feature.
Finalists make their pizzas: Photo- Papa John’s Facebook
The campaign promoted multiple social media interactions- liking Papa John’s Facebook page, liking and sharing different photos of user creations, and posting comments about various creations.
Give back to a favorite charity: Southwest Airlines and Make A Wish Foundation
Southwest Airlines put together an innovative Facebook campaign to benefit the Make A Wish Foundation. Every time a traveler used the Facebook “Places” app to check in at a Southwest-serviced airport, the airline donated $1 to the Make A Wish Foundation.
Photo: buzzom.com
The campaign raised signifcant donations for a great cause while also encouraging fans to engage with Southwest on Facebook. Facebook is a great way to mobilize your followers for a charitable cause, and to ensure that your small business is giving back to the community around you.