Why The Demise Of SOPA Is Good For Brands

There has been lots of great analysis of the Stop Online Piracy Act (SOPA) and the potential side effects its enactment would have for Internet providers and content distributors.  But the dramatic showdown yesterday has larger implications for brands and intellectual property owners.   The balance of power has shifted from traditional lobbyists to social media activists, from IP creators to users and from brands to their consumers.  The odd fact is that, with a few exceptions, this should be a good thing for brands.