As you can tell from the photo above, Coldstone Creamery cares what their customers think. That means that they are interested in either undersranding customer experiences for brand recognition or more likely they want to find ways to improve the brand or product offering.
The issue is that they are missing a big opportunity in social media sites like Facebook. Their is never a better time to capture a persons experience than while they are in your store having a good one. This sign was posted in on the outside glass as you enter the store. The problem with it is two-fold.
Ignoring Facebook and Social Media
Facebook fanpages offer a great way for customers to share stories about their experiences. Ask your customers to share their experience on Facebook and be sure to use a QR code and readable link for people to easy access your Facebook page. They will then like your page and post their story. You can then use their experience to garner more attention for your brand.
Still keep the phone number, but adding Facebook interaction will go farther than you think.
Placement of the call to action
The entryway window is a poor place for a call to action that applies after the purchase. It was also low and in the corner of the window. If you want to drive action, it should be placed at the register or tables. If you do not want it to distract from your other efforts, place it at the exit door facing customers as they leave as near eye level as possible and offer them something in return if possible for their efforts.
This is just a quick example of how to rethink mobile marketing, social media, local marketing, and how they intertwine. No single technology will produce results, but combined they can build a powerful brand experience.
Leave a comment on the Simple Media Marketing blog with some examples you have seen of effective mobile, local, social media marketing fusion.
