4 Helpful Tips To Improve Your Facebook Marketing

I’ve been a speaker at a few Social Fresh Conferences now and along with being great events, these conference always spawn great conversations off-site on Twitter, Facebook and, of course, the Social Fresh website. Social Fresh founder, Jason Keath, brought a terrific eBook to my attention, called 64 Facebook Tactics. This is a great list of tips for social media managers, digital marketing pros and those just curious about ways to optimize Facebook marketing initiatives.

I thought I’d share a few of my favorite Facebook marketing tips from this list and share my own perspective as well:

3. Post like a friend, not a brand: Humanized language gets a better response. Trademarks and press release styled writing destroy the potential for a relationship and turn fans away.

How often have you visited a brand page on Facebook and noticed the language looks like it was written by a robot? Not cool. Cut the jargon, kill the clichés and talk like a person. Why did you start using Facebook in the first place? To connect and communicate with friends, right? Well that same approach can work for your brand’s Facebook marketing page.

28. Consistently post photos: Find an opportunity to publish images regularly. Think product photos, customers enjoying products, graphs or data from your industry, event photos, etc. Find a consistent source.

We’ve written about incorporating photos into your social strategy before (see: A Picture is Worth 1,000 Words), but this is another great reminder. Sometimes a status update isn’t enough to grab your fans’ attention, so include an image to convey your message or post a picture of a new product. Or, better yet, get fans excited about the upcoming launch of a product by allowing only fans to see exclusive images.

36. Test update frequency to determine how many times per day you should publish. Research suggests anywhere from once every two days to three times a day. Find your community’s sweet spot.

You’ll only be able to really find the sweet spot by testing and analyzing different approaches, which is essentially our mantra. Test, compare results, analyze and repeat.

61. Make your Facebook marketing page part of a larger contest or campaign: For instance, post clues on your wall as part of an online scavenger hunt that includes your Twitter account, blog, and YouTube channel.

Integrating your social media channels is something we’re constantly preaching. By connecting your social channels, you can build traffic and user involvement. Perhaps your Facebook fans have no clue you have a YouTube channel. Let them know through Facebook marketing and then direct users to your Twitter page via your YouTube channel. Connect and integrate!

There are plenty more great tips on this list, so take a look and be sure to attend one of the upcoming Social Fresh events.

4 Helpful Tips To Improve Your Facebook Marketing

I’ve been a speaker at a few Social Fresh Conferences now and along with being great events, these conference always spawn great conversations off-site on Twitter, Facebook and, of course, the Social Fresh website. Social Fresh founder, Jason Keath, brought a terrific eBook to my attention, called 64 Facebook Tactics. This is a great list of tips for social media managers, digital marketing pros and those just curious about ways to optimize Facebook marketing initiatives.

I thought I’d share a few of my favorite Facebook marketing tips from this list and share my own perspective as well:

3. Post like a friend, not a brand: Humanized language gets a better response. Trademarks and press release styled writing destroy the potential for a relationship and turn fans away.

How often have you visited a brand page on Facebook and noticed the language looks like it was written by a robot? Not cool. Cut the jargon, kill the clichés and talk like a person. Why did you start using Facebook in the first place? To connect and communicate with friends, right? Well that same approach can work for your brand’s Facebook marketing page.

28. Consistently post photos: Find an opportunity to publish images regularly. Think product photos, customers enjoying products, graphs or data from your industry, event photos, etc. Find a consistent source.

We’ve written about incorporating photos into your social strategy before (see: A Picture is Worth 1,000 Words), but this is another great reminder. Sometimes a status update isn’t enough to grab your fans’ attention, so include an image to convey your message or post a picture of a new product. Or, better yet, get fans excited about the upcoming launch of a product by allowing only fans to see exclusive images.

36. Test update frequency to determine how many times per day you should publish. Research suggests anywhere from once every two days to three times a day. Find your community’s sweet spot.

You’ll only be able to really find the sweet spot by testing and analyzing different approaches, which is essentially our mantra. Test, compare results, analyze and repeat.

61. Make your Facebook marketing page part of a larger contest or campaign: For instance, post clues on your wall as part of an online scavenger hunt that includes your Twitter account, blog, and YouTube channel.

Integrating your social media channels is something we’re constantly preaching. By connecting your social channels, you can build traffic and user involvement. Perhaps your Facebook fans have no clue you have a YouTube channel. Let them know through Facebook marketing and then direct users to your Twitter page via your YouTube channel. Connect and integrate!

There are plenty more great tips on this list, so take a look and be sure to attend one of the upcoming Social Fresh events.