Organic SEO Revenue by Keyword in Google Analytics

One of our clients is an ecommerce company who has invested quite a bit into search engine optimization. In order to measure the effectiveness of their SEO, we need to analyze the keywords that are driving the most conversions to their company. One note on this… in order to run these reports you must have ecommerce and conversion tracking enabled in Google Analytics. The first step in the process is to utilize segments to limit the overall report results to … Continue reading


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Infographic: One Year – 700% Mobile Growth

Today is the start of the Mobile World Congress 2012 in Barcelona. In preparation, the folks at inneractive have developed the following infographic with some startling statistics on the growth of mobile advertising in the last 12 months.
No marketer s…

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LinkedIn Launches Company Follow Button (How to Add It Now)

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Looking to generate more followers for your awesomely optimized LinkedIn Company Page? (It is awesomely optimized, right?) This morning, LinkedIn made it just a little bit easier to generate company followers with the launch of its new follow button. Like Twitter’s follow button and Facebook’s like button, LinkedIn’s version makes it simple for your website visitors to follow your company’s LinkedIn page with just one click. No navigating to the LinkedIn website required!

And yes, you should want some more followers. In a recent study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%). In other words, increasing your reach on LinkedIn will likely increase your website’s LinkedIn referral traffic, and because of the powerful conversion rate of LinkedIn traffic, you’ll likely see an increase in leads, too!

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Convinced you should spend some time building the reach of your LinkedIn Company Page? Here’s how to add the new follow button to your website. It’s easy!

How to Install the LinkedIn Follow Button

1) Visit https://developer.linkedin.com/plugins/follow-company

2) Enter your company name or ID. (Or select your company as you begin typing and the dropdown menu appears.)

company name follow button23) Choose your button’s count mode preference — whether or not you’d like the button to display your LinkedIn Company Page’s follower count.

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4) Click “Get Code,” and voila! Copy and paste this code onto your website and blog where you’d like the button to appear (your About Us page, your blog’s sidebar, and your homepage are great places to start). Now you’ll start easily converting website visitors into new LinkedIn Company Page followers.

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But … Do More Than Just Add the Button

When your website visitors click the LinkedIn follow button on your website, they’ll automatically follow your company if they’re already logged in to LinkedIn (or they’ll get prompted to log in first if they’re not). As a result, these visitors will start receiving the status updates you publish to your LinkedIn Company Page in their LinkedIn homepage’s updates feed.

But the value of adding the LinkedIn follow button is dependent on how effectively you use your LinkedIn Company Page to begin with. If you rarely or never post status updates to your company page, the value of the new followers you generate from the LinkedIn follow button is moot.

So if you don’t have company status updates installed on your company page, learn how to do so here. And start using them regularly! While you’re at it, start improving your company page so new followers have a reason to follow you to begin with. Here are a few blog posts that will help:

And, what are you waiting for? Go add the LinkedIn follow button now! And start following HubSpot’s LinkedIn Company Page while you’re at it 😉

Image Credit: Coletivo Mambembe

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Connect with HubSpot:

HubSpot on Twitter HubSpot on Facebook HubSpot on LinkedIn HubSpot on Google Buzz 

 

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20 Fresh Stats About the State of Inbound Marketing in 2012

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HubSpot’s 2012 State of Inbound Marketing Report is now available! The report is based on a survey conducted in January 2012 of 972 marketing professionals. The study includes data and insights about marketers’ costs, budgets, lead quality, and priorities.

This is the fourth consecutive year HubSpot has conducted this study, so the latest report includes not only current data, but also trends from 2009 to 2012.

For an in-depth review of the study’s findings, you can attend the upcoming 2012 State of Inbound Marketing webinar this Thursday, March 1st at 1 PM ET. Here, we’ll reveal some of the most interesting statistics from the report.

Cost and Budget Statistics

1) Inbound leads cost per lead 61% less than outbound leads. Tweet This!

2) The average cost-per-lead for outbound-dominated businesses is $346. Tweet This!

3) The average cost-per-lead for inbound-dominated businesses is $135. Tweet This!

4) 89% of businesses are either maintaining or increasing their inbound marketing budgets. Tweet This!

5) The average budget spent on company blogs and social media increased from 9% in 2009 to 21% in 2012. Tweet This!

6) The average budget spent on telemarketing decreased from 10% to 5% in 2012. Tweet This!

7) In 2012, small businesses plan to spend 43% of their budgets on inbound marketing, while large businesses plan to spend 21%. Tweet This!

8) In 2012, small businesses are only giving 14% of their budget to outbound, while large businesses are allocating 33%. Tweet This!

9) In 2012, small businesses plan to spend dramatically more of their budgets on social media and blogs than large businesses. Tweet This!

Lead Quality and Sales Statistics

10) 57% of companies with a blog have acquired a customer from their blog. Tweet This!

11) 92% of companies who blog multiple times per day have acquired a customer from their blog. Tweet This!

12) 62% of companies using LinkedIn have acquired a customer from the network. Tweet This!

13) 70% of marketers indicate that they blog at least weekly. Tweet This!

14) 77% of B2C companies report that they have acquired a customer through Facebook. Tweet This!

15) 65% of B2B companies report that they have acquired a customer through LinkedIn. Tweet This!

What’s Important to Marketers

16) 62% of companies report that social media has become MORE important as a source of leads. Tweet This!

17) 51% of companies reported that direct mail has become LESS important as a source of leads. Tweet This!

18) 25% of marketers report that their company blog is “critical” to their business. Tweet This!

19) Over 40% of marketers report that Google+ is useful to critical for their business. Tweet This!

20) 81% of businesses reported that their company blog is useful to critical for their business. Tweet This!

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Connect with HubSpot:

HubSpot on Twitter HubSpot on Facebook HubSpot on LinkedIn HubSpot on Google Buzz 

 

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