Hoe homophily de belofte van het World Wide Web in de weg staat [4 tips]

Mensen hebben de sterke neiging om zich te verbinden met gelijkgestemden. Dit wordt ook wel ‘homophily’ genoemd. Het World Wide Web moest ervoor zorgen dat mensen over de hele wereld met elkaar in contact zouden komen. In de praktijk gebeurde juist het tegenovergestelde. Zijn de beloften van internet en social media gebroken? Ik zie hierin een […]

Het bericht Hoe homophily de belofte van het World Wide Web in de weg staat [4 tips] verscheen eerst op Frankwatching.

Lees meer

Facebook at Work: interessant alternatief of ‘too little, too late’?

Pas zeven jaar na de oprichting van Yammer, ook wel de “Facebook for the Enterprise” genoemd, komt Facebook zelf met een alternatief op de markt: Facebook at Work. Veel bedrijven hebben echter al gekozen voor een oplossing en veel geïnvesteerd in de implementatie hiervan. Het lijkt me dan ook onwaarschijnlijk dat Facebook hen kan overtuigen […]

Lees meer

With $1.4M In Tow, Celly Launches On iOS To Let Anyone Create An Instant Mobile Social Network

Screen shot 2013-02-19 at 1.10.16 PMOnce upon a time, the pinnacle of social networking was the ability to connect with former classmates and share what your cat had for breakfast. Today, the requirements for social networking have evolved and are more immediate. We need social networks to quickly connect us with the classrooms, businesses, hospitals, rallies and neighborhoods we frequent on a daily basis to allow private communications between parents and teachers, to notify neighbors about a burglary, to alert co-workers about emergencies, and so on.

Lees meer

Is Facebook Holding Your Brand For Ransom? Tall Tales Of Pay Requirements To View Posts

Do you have one of those Facebook friends that constantly posts rumors about celebrity deaths, UFO sightings, changes to Facebook policies, and other gossip? For some people, the lure of a rumor becomes too great to ignore, especially when it comes to changes that affect their business’ social media presence. Social media is a brand’s […]

Lees meer

Another Private Social Network For Families: Grou.ps Debuts Babyzilla App

babyzillaWhite label social networking platform Grou.ps is the latest to join the increasingly crowded “private networks for posting about babies” space (we may need a better title for this…), which has been heating up as of late. The company has just launched a new mobile app called Babyzilla on both iOS and Android, which allows families to privately communicate, post updates, chat, and share photos, videos, stories and more.

Lees meer

Infographic: Social Marketing for Travel and Hospitality

We have a client in the travel insurance industry that does an amazing job leveraging social media to grow their business. By becoming a great destination of travel news and advice, they’ve continued to increase growth. Led by Bryant Tutterow and Muhummad Yasin, we’ve been amazed at how streamlined and productive their team has been in such a highly regulated market. Social networks and user reviews can have a profound impact on the booking decisions of website visitors looking for …

Marketing Technology Blog Readers: Get a $300 Discount to JUMP!

$300 Discount for Marketing Technology Blog Readers

Lees meer

Isn’t it About Time Social Networking Got a Bit More Human?

Will introducing interactions that are more real-world help social networks increase engagement? I’ve always, quietly, been a fan of social network Path. When it launched back in 2010 I wrote a post highlighting its features, whilst sitting squarely on the fence and making no predictions one way or another about its chances of success. Since […]

Lees meer

10M Users Strong, Social Publishing Platform Wattpad Adds OMERS Ventures To Its Investor Pool

wattpad_ipadSocial publishing network Wattpad today announced that Toronto’s OMERS Ventures has joined its existing Series B round of investment, which totals $17.3 million, the amount announced back in June (OMERS participated in that amount, but hasn’t officially been on the books until today). The addition of OMERS gives Wattpad just adds to the company’s strong existing portfolio of investors spread across a number of geographies, including Khosla Ventures in San Francisco, Union Square Ventures of New York and Golden Venture Partners of Toronto.

Lees meer

Don’t Just Post, Create: Irrive Debuts Collaborative Social Scrapbooks

trip-2Joining a new group of companies looking to build services on the backs of users’ social networks, Irrive is debuting its social scrapbooking website, soon to be followed by its mobile apps. The company was founded by Steven Cohn, whose previous startup BuyYourFriendADrink was acquired by LivingSocial back in 2009, helping LivingSocial to enter the daily deals market. Irrive’s focus – although playing in the same general social space – is a bit different, however. It’s focused on automatically organizing content from networks like Facebook, Instagram, Twitter, Foursquare and Flickr into attractive virtual scrapbooks centered around life events, like vacations, holidays, weddings, parties and more.

Lees meer