Categorie: social media campaigns

Did You Hear The One About The Marketer Who Didn’t Use Pinterest?

pinterest, responsys, Social Media, social media campaigns, social media marketing, steve olenski, using Pinterest for marketing

Ok, I admit there’s no punch line to that query or maybe there is now that I think about it. The punch line would be ‘they were soon looking for another job.’ Now I know what all you marketers and brand managers and brand marketers and everyone out there is thinking ‘gee Steve, a little […]

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What Are Some Local Social Best Practices? Lessons From Walmart

facebook, social business, social marketing, Social Media, social media campaigns, social media marketing, social media tips

Despite their often massive fan bases and nationally recognized names, major brands have struggled to create vibrant, engaged audiences in social for years. If the recent numbers on Walmart’s local approach to social are any indicator (and I think they are), the secret may lie in taking a few notes from the little guys. Namely, […]

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Infographic: Is Your Social Media Marketing Campaign On Track?

facebook, infographic, Linked In, Social Media, social media campaigns, social media marketing, social media tips, Twitter

With more than 900 million active users on Facebook, over 360 million Twitter accounts and at least 161 million LinkedIn profiles, social networks have become a hub of business leads waiting to be discovered. When social media is used effectively, these business leads can quickly be converted into sales. But you need an effective strategy […]

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Want to Use Social Media Successfully For Sales? Then Pay Attention

advertising, B2B Marketing, Branding, Content Marketing, convert website traffic, creativity, direct marketing, email marketing, Facebook tips, Google, innovation, internet marketing, internet marketing strategies, linked in marketing, online reputation, Online Reputation Management, Social Media, social media campaigns, social media experts, social media marketing, social media monitoring, social media ROI, social media tips, twitter roi, Voice of Customer Marketing, website marketing

Many marketers are embracing the new approach of using social media to listen to their customers first—and then forming a strategy. It’s the ability for a brand to go beyond just listening and to deeply understand the behaviors and motivations of its audience that truly drives success and, ultimately, sales. I recently read a great […]

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Why Social Media is the Ultimate “Pay-it-Forward” for Marketing

marketing, online marketing, SAP, Social Media, social media campaigns, social media marketing, social media tools

Is your organization stuck in social quicksand?  Is social not delivering the payoff you once hoped it would?  Have you read every Twitter Best Practices article on Mashable until you are now dreaming in “Top Ten” lists, but to no avail? Well, you only need to change the way you think to be successful. Social […]

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To Tweet or Not to Tweet?

brand, public relations tips, social media campaigns, Social Media Strategy, social media tips, Twitter, two way communications

Followers don’t just find you. Brands on Twitter must make their presence known. Time and time again I see small businesses start a social media campaign without a strategy, becoming demotivated with digital culture when their social media efforts go unnoticed. Having a powerful presence on a platform, such as Twitter, doesn’t happen overnight — […]

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Are Brands Royally Screwing Up On Social Media?

Brand Management, brand managers, brand marketers, brand marketing, Branding, Marketing Best Practices, Social Media, social media campaigns, social media marketers, social media marketing, social media monitoring, steve olenski

The title of my post is a paraphrasing of a quote said by Roger Warner, Managing Director of Content & Motion, a Social PR firm in the UK, which would probably account for the use of the word “royally.” Mr. Warner was referring to a study recently done by his firm on the use of social media […]

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