Influencer Consolidation As Kred Owner PeopleBrowsr Buys Swaylo, The Loose Thread Of Facebook’s Threadsy Buy
Some consolidation in the area of social influencer sites. PeopleBrowsr, owners of the social influencer analytics site Kred, is buying Swaylo, a specialist in measuring Facebook for influencer analytics and marketing campaigns. Swaylo, you may recall, was a business owned by Threadsy. It was spun out as a separate company when Facebook acqui-hired Threadsy in August 2012. Financial terms of the PeopleBrowsr/Swaylo deal were not disclosed.
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