Updates over Media, Marketing en Publishing
Wat brengt 2020 voor user experience design? 2020 staat volgens velen in het teken van transparantie en aandacht voor de ethische kant van digital design. In dit artikel zet ik deze en andere UX-designtrends voor 2020 op een rij. Met welke nieuwe vorme…
Lees meerIn hoeverre hebben mensen tegenwoordig nog vertrouwen in wat politici, media en bedrijven zeggen? En in welke mate beïnvloedt dat het effect van reclame? Het vertrouwen in bedrijven, media, overheden en NGO’s daalt sinds 2008 wereldwijd, aldus de Ede…
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Folders zijn een goudmijn voor retailers. Nu Amsterdam per 1 januari een ja-ja-sticker mag invoeren en andere gemeenten dreigen te volgen, is de branche in rep en roer. Bereik en inkomsten van folderreclame zullen drastisch dalen. Net als omzetten van retailers. De vraag is hoe retailers als Kruidvat, Dirk en Gamma overleven zonder folders? Met […]
The post Hoe overleven Kruidvat, Dirk en Gamma zonder folders appeared first on frank | Marketing trends en nieuws.
Lees meerEén van de belangrijkste factoren voor een succesvolle online community is het gemotiveerd houden van je leden. Hoe meer betrokken zij zich voelen bij de community, hoe enthousiaster zij zijn over hun deelname en hoe actiever zij participeren. En dit zorgt voor een waardevol instrument om langdurig in dialoog te blijven met je klant. Ruigrok […]
InfoArmy — a startup built on the “Data 2.0” concept of crowdsourced competitive intelligence — has today sent out a letter, printed in full below, to its researchers informing them that it is pulling the plug on its current business model after failing to find enough sales for the research reports, and being unable to sustain the quality of the work that was being produced. As a result, it will be offering reports on its site free of charge and will no longer be paying researchers for their contributions, as it tries to figure out what to do next.
The Pew Center has been running a long-term study on U.S. consumer habits on the Internet and other digital media (you can read about past findings here); today it’s releasing a new set of data that looks at the wider global state of affairs, as part of Pew’s Global Attitudes Project, specifically covering social media and Internet and mobile usage.
When it comes to conducting research for papers, homework assignments, etc., students primarily turn to the Web for information despite its inherent academic dangers. Naturally, with the diversity of content out there, keeping track of pertinent links and bibliographical data is difficult when jumping from source to source. Citelighter launched in the fall of 2011 to address this problem by creating an academic research platform that helps students save, organize and automatically cite both online and offline content. An Evernote for Education.
Yet, to truly become an indispensable resource, Citelighter wants to move beyond simply being a time-saving feature to become a platform that provides students with easy access to a wealth of credible academic information. So, today, the startup is launching a new product that, thanks to a new partnership with Cengage, brings an archive of millions of academic articles from more than 6,500 sources to students for $10 per month in an effort to make online research a little less painful.
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Fake fans, fake “likes” and fake reviews are some of the worst aspects of social media — or at least for those of us earnest enough to take user-generated content and the will of the crowd seriously. Now, new research from Gartner lays bare the fact that it’s only going to get worse, as paid social media interactions become a more established industry unto themselves. The analysts predict that by 2014, some 10%-15% of all social media reviews and other forms of engagement will be fake, paid for by the companies getting endorsed.
Ed Thompson, Gartner analyst and co-author of the report, says that this compares to about 1%-4% of social media interactions being paid today — a number he says is based on research on paid and automatically generated reviews and other interactions for different brands.
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Figures out today from eMarketer estimate that in the U.S., just under 82 million consumers, or 26% of the population, will access social networks from their phones this year, rising to nearly 117 million by 2014. But if you are a social networking startup that sees that low-penetration figure as an opportunity, be aware that at the moment Facebook has all but cornered the market, and that the market is slowing down. Facebook today accounts for 85% of all mobile social networking activity, and that proportion is only growing: eMarketer projects that Facebook will account 87.4% by 2014 — or four out of every 10 mobile users and nearly two-thirds of smartphone users.
Meanwhile, growth in social network on mobile is slowing right down, from 50% in 2011 to 18% by 2014.
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ComScore today released its latest quarterly figures on the state of the mobile market in the U.S. based on active users, and while the exact numbers are different, the basic picture is the same as the one that Strategy Analytics painted earlier in the week around smartphone sales: Apple’s iOS continues to see the strongest gains and Android has remained in the lead but with its lead reduced somewhat. There are now 234 million U.S. residents using mobile devices, with smartphone usage up 4% to 110 million — giving the country a smartphone penetration of 47%.
ComScore’s survey, based 30,000 U.S. consumers, also found that the number of subscribers using Samsung and LG devices, both smart and feature phone devices, declined, as did the number on Motorola handsets. Apple and HTC, meanwhile, both went up.
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