Categorie: organic search

Infographic: The Link Acquisition Playbook

building links, link acquisition, Link Building, Marketing Infographics, organic ranking, organic search, Search Marketing, seo

As soon as some folks realized that links on external sites could drive up your Google rank, the SEO industry exploded in growth. It was a billion dollar market and Google quickly lost control of providing users with great results. It turned into a contest of who paid for the most backlinks. Thankfully, for deserving marketers, these SEO cheaters have been largely halted. Google algorithm changes have unraveled poorly placed links and they’ve even started penalizing companies where they’re finding unnatural links. Links puchased with the intent of altering or … Continue reading →

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Infographic: Google Facts

analytics, Google, google ads, google ppc, Google SEO, Marketing Infographics, organic search, pay per click, search engine optimization, Search Marketing, seo

Whether you appreciate them or not, Google owns the playground that marketers must be working in. Whether it’s paid advertising with Google or organic placement in the search engine, you might be underestimating the reach of Google. This infographic from Wordstream puts it all into perspective. From Wordstream’s Google Facts Infographic: Our research for the infographic included over 2,600 AdWords accounts that ran the AdWords Grader in Q3 2012. The accounts in aggregate represented over $250 million in annualized spend. We had accounts with a wide range of spending; some … Continue reading →

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Organic Search Results 3 Power Players you Can’t Forget

jason gervais, organic search, seo, Social Media

What does it really take to dominate the organic search engine rankings in your industry for specific words or phrases that your target market might search for? In a recent article, Hubspot provides A Crystal Clear Exlplantion of How Social Media Influences SEO. The Magic Organic SEO Formula Simply stated, search engines’ (aka Google) algorithm for determining your website […]

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SEO Services UK – Is PPC the Holy Grail, 94% of Searchers Say No!

Business, Google, organic search, paid search, ppc, search engine optimisation, SEM, seo, UK

In a recent report conducted by GroupM carried out with Nielsen, Evaluating the Search Marketing Landscape it was found that only 6% of clicks were from paid search while a massive 94% were from searches in the organic listings. This in itself highlights the importance of SEO services for business. The research was based on […]

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Infographic: PPC + Organic = More Clicks

Google, google research, Marketing Infographics, organic ranking, organic search, paid search, pay per click, ppc, ppc marketing, Search Marketing, serp, serp ctr, serp rank

Even though it’s a self-serving piece, Google Research has developed this infographic to provide evidence of how click-through rates change when an organic search result is accompanied by a paid search advertisement. Pairing up the two can help y…

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Google Changes Referrer Data Again, Co-Mingles Search and Referral Traffic

Content Marketing, Google, google analytics, inbound marketing, organic search, search, search engine optimization, seo, Uniform Resource Locator, Vic Gundotra, Webmaster Central Blog

Last week, Google posted an update on the company’s referrer service to the Webmaster Central Blog. While announcements like this may pass under the radar of a media more engrossed in frenzied topics like Google’s recent backlash over its new privacy policy, if your business employs any degree of SEO to leverage organic traffic and conversions […]

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Organic SEO Revenue by Keyword in Google Analytics

analytics, ecommerce, google analytics, keyword, organic search, organic seo

One of our clients is an ecommerce company who has invested quite a bit into search engine optimization. In order to measure the effectiveness of their SEO, we need to analyze the keywords that are driving the most conversions to their company. One note on this… in order to run these reports you must have ecommerce and conversion tracking enabled in Google Analytics. The first step in the process is to utilize segments to limit the overall report results to … Continue reading →


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