Categorie: mobile gaming

‘Agressieve’ Chinese merken bezorgen marketeers hoofdpijn

afrika, Air China, alibaba, amazon, Azië, Boeddhisme, BrandZ, Businessplan, ceo, China, Chinese Bosatlas, Chinese Global Brand Builders, Chinese klanten, Chinese merken, CMO, Confucius, Consumentengedrag, data-technologie, e-commercebedrijf, Elex, Enjoy 7 smartphone, Europa, facebook, Google, Grab, Greg Williams, huawei, Ideal, innovatie en technologie, J. Walter Thompson, Jacco ter Schegget, KFC, Lenovo, Mirum, Mobike, mobile first cultuur, mobile gaming, MWG Mediacongres, OgilvyOne, QR code, Singapore, South East Asia, telecombedrijf True Move H, Tencent, Thaise commercial, Tinder, Trends, trendwatcher, Twitter, uber, unicorn, VR-cafés, wechat, westerse producten, WhatsApp, Wired, wpp

Voor Chinese merken geldt slechts één wet in de strijd met hun concurrenten: winner takes all. Daarom zijn ze sneller, agressiever en efficiënter. De komende jaren zullen ze het westen penetreren. Daar krijgen CMO’s hoofdpijn van, stelt Aziëkenner Jacco ter Schegget.   Op de wereldkaart in de Chinese Bosatlas is China het centrum van de wereld. […]

The post ‘Agressieve’ Chinese merken bezorgen marketeers hoofdpijn appeared first on frank | Marketing trends en nieuws.

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Marriott Hotel lanceert mobiele reis game

mobile gaming

[door Richard Otto] Hotelketen Marriott heeft deze week een iPhone game uitgebracht, waarmee zij bestaande klanten langer aan zich willen binden, maar ook nieuwe klanten willen bereiken. Xplor is volgens Mariott ’the first mobile travel game’.  

Met de Xplor game kunnen gebruikers de wereld spelendewijs ontdekken. Middels vragen, puzzels en taken kunnen spelers bekende toeristische

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Japanese Gaming Giant GREE Debuts Its First U.S.-Designed Title For Western Audiences

apps, Gaming, mobile, mobile gaming, social, TC, zombies

Zombie Jombie Screenshot 10GREE, the $5.9 billion Japanese mobile gaming company making a big push in international markets, debuted its first-ever title designed by U.S. talent for Western audiences today.

Taking the evergreen Zombie theme that has fueled countless mobile gaming hits, GREE’s game “Zombie Jombie” is designed from the perspective of zombies who must battle humans. In the game, players become a “Jombie,” which has the power to raise and control zombies. It’s a trading card game where players must build a deck of cards representing different zombies to compete with friends. They can battle each other, bosses, or do quests in different U.S. cities.

This game is a big test for GREE. Compared to U.S. gaming companies like Zynga, the company is almost absurdly profitable. The company made 12.7 billion yen ($152.7 million) on 41.5 billion yen ($497.8 million) in revenue in the last quarter alone. And those numbers were about triple what they were a year earlier. Zynga in contrast did $37.2 million in net income excluding a massive, one-time charge related to its IPO on $311.2 million in revenue in the same period. GREE has basically triple the margin that Zynga does. Crazy.

The question is: can it grow outside of its home market of Japan?

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OMGPOP Hits 1M Downloads For Draw Something App, “Locked Down” On Mobile Strategy

Gaming, mobile, mobile gaming, social, Startups, TC

Draw.SOmething.DivorceOMGPOP, the social game-maker formerly known as iminlikewithyou, says it has another mobile hit — its app Draw Something has been downloaded more than 1 million times in 10 days.

Draw Something is based on OMGPOP’s online game Draw My Thing. Described by CEO Dan Porter as a turn-based version of Pictionary, players are assigned things to draw, which can be simple (like a smile) or complicated (like a zombie), then their friends are supposed to guess what it is.

Players have already created more than 20 million drawings, Porter says. The game’s average load is now 50 drawings per second, and where the company took nine days to reach its first 10 million drawings, it’s now seeing 10 million new drawings every 24 hours.

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